Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $7,560
- 84.4% gross margin
- Aug net profit
- $2,912
- 38.5% net margin
- Revenue, Jan–Aug
- $60,090
- -5% vs last year
- Net profit, Jan–Aug
- $28,817
- -2% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 80,215 | 75,126 | 70,049 | 64,370 | 44,365 | |
| Video & Drone | 12,189 | 11,913 | 10,926 | 10,216 | 7,035 | |
| 3D Tours & Floor Plans | 6,720 | 6,312 | 5,710 | 5,539 | 3,646 | |
| Virtual Staging & Edits | 10,306 | 9,603 | 8,785 | 8,190 | 5,604 | |
| Discounts & Refunds | (823) | (754) | (676) | (523) | (558) | |
| Total Income | 108,606 | 102,200 | 94,794 | 87,792 | 60,090 | |
| Contract Photographers | 1,089 | 975 | 961 | 842 | 597 | |
| Photo & Video Editing | 6,613 | 5,993 | 5,713 | 5,133 | 3,599 | |
| Virtual Staging Services | 6,520 | 6,027 | 5,889 | 4,986 | 3,743 | |
| 3D Tour Hosting & Scan Fees | 1,663 | 1,608 | 1,444 | 1,404 | 865 | |
| Total Cost of Goods Sold | 15,885 | 14,603 | 14,007 | 12,366 | 8,805 | |
| Gross Profit | 92,722 | 87,597 | 80,787 | 75,427 | 51,286 | |
| Online & Social Ads | 4,731 | 3,661 | 3,432 | 2,577 | 1,753 | |
| Branding & Print | 1,387 | 1,283 | 759 | 448 | 1,173 | |
| Total Advertising & Marketing | 6,118 | 4,944 | 4,192 | 3,025 | 2,927 | |
| Software & Subscriptions | 4,997 | 4,971 | 5,114 | 5,346 | 3,682 | |
| Fuel | 4,322 | 4,020 | 4,085 | 3,767 | 2,388 | |
| Repairs & Maintenance | 2,188 | 1,695 | 3,184 | 802 | – | |
| Total Vehicle Expenses | 6,510 | 5,715 | 7,270 | 4,570 | 2,388 | |
| Equipment & Gear | 1,458 | 1,157 | 2,016 | 1,682 | 577 | |
| General Liability | 1,308 | 1,308 | 1,308 | 1,308 | 872 | |
| Drone Liability | 456 | 456 | 456 | 456 | 304 | |
| Total Insurance | 1,764 | 1,764 | 1,764 | 1,764 | 1,176 | |
| Merchant & Booking Fees | 2,931 | 2,592 | 2,453 | 2,236 | 1,604 | |
| Bookkeeping & Professional Fees | 861 | 860 | 6,811 | 8,189 | 5,716 | |
| Phone & Internet | 2,520 | 2,520 | 2,520 | 2,520 | 1,680 | |
| Meals & Travel | 1,799 | 2,621 | 1,870 | 2,265 | 1,001 | |
| Education & Training | – | 1,350 | 380 | 583 | 728 | |
| Total Expenses | 28,957 | 28,495 | 34,390 | 32,178 | 21,478 | |
| Net Operating Income | 63,765 | 59,102 | 46,397 | 43,248 | 29,808 | |
| Credit Card Rewards | 141 | 137 | 146 | 129 | 57 | |
| Total Other Income | 141 | 137 | 146 | 129 | 57 | |
| Interest Expense | – | 1,253 | 2,636 | 2,075 | 1,048 | |
| Total Other Expenses | – | 1,253 | 2,636 | 2,075 | 1,048 | |
| Net Other Income | 141 | (1,116) | (2,490) | (1,945) | (991) | |
| Net Income | 63,905 | 57,986 | 43,907 | 41,303 | 28,817 |