Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $28,474
- 71.5% gross margin
- Aug net profit
- $12,344
- 43.4% net margin
- Revenue, Jan–Aug
- $206,293
- +30% vs last year
- Net profit, Jan–Aug
- $80,342
- +33% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 52,836 | 100,778 | 133,042 | 166,890 | 147,104 | |
| Video & Drone | 14,012 | 27,590 | 35,092 | 45,268 | 40,306 | |
| 3D Tours & Floor Plans | 5,418 | 10,993 | 13,626 | 17,621 | 16,340 | |
| Virtual Staging & Edits | 1,479 | 2,895 | 3,745 | 4,817 | 4,249 | |
| Discounts & Refunds | (519) | (991) | (1,377) | (1,915) | (1,706) | |
| Total Income | 73,225 | 141,266 | 184,127 | 232,682 | 206,293 | |
| Contract Photographers | 13,391 | 25,299 | 31,978 | 39,144 | 35,570 | |
| Photo & Video Editing | 8,175 | 15,777 | 20,781 | 25,101 | 23,112 | |
| Virtual Staging Services | 845 | 1,740 | 2,256 | 2,706 | 2,469 | |
| 3D Tour Hosting & Scan Fees | 1,008 | 1,945 | 2,492 | 3,180 | 2,817 | |
| Total Cost of Goods Sold | 23,419 | 44,760 | 57,508 | 70,132 | 63,968 | |
| Gross Profit | 49,806 | 96,506 | 126,619 | 162,550 | 142,325 | |
| Online & Social Ads | 2,254 | 2,969 | 4,427 | 5,760 | 5,048 | |
| Branding & Print | 273 | 838 | 1,859 | 1,003 | 675 | |
| Total Advertising & Marketing | 2,528 | 3,807 | 6,286 | 6,763 | 5,722 | |
| Software & Subscriptions | 3,915 | 4,913 | 5,259 | 5,735 | 4,144 | |
| Fuel | 4,369 | 8,327 | 10,816 | 13,994 | 12,759 | |
| Repairs & Maintenance | – | 938 | 1,237 | 532 | – | |
| Total Vehicle Expenses | 4,369 | 9,265 | 12,053 | 14,526 | 12,759 | |
| Equipment & Gear | – | 1,553 | 3,602 | 1,448 | 714 | |
| General Liability | 1,020 | 1,224 | 1,224 | 1,224 | 816 | |
| Drone Liability | 480 | 576 | 576 | 576 | 384 | |
| Total Insurance | 1,500 | 1,800 | 1,800 | 1,800 | 1,200 | |
| Merchant & Booking Fees | 1,937 | 3,675 | 4,764 | 6,107 | 5,151 | |
| Wages & Payroll Taxes | – | 13,184 | 20,364 | 26,535 | 22,750 | |
| Bookkeeping & Professional Fees | 1,556 | 5,991 | 6,115 | 5,166 | 4,786 | |
| Phone & Internet | 2,450 | 2,940 | 2,940 | 2,940 | 1,960 | |
| Meals & Travel | 1,759 | 2,053 | 3,087 | 2,000 | 1,104 | |
| Education & Training | 1,490 | – | 372 | 793 | 948 | |
| Bank Fees | 150 | 180 | 180 | 180 | 120 | |
| Total Expenses | 21,654 | 49,360 | 66,821 | 73,993 | 61,359 | |
| Net Operating Income | 28,153 | 47,146 | 59,798 | 88,556 | 80,966 | |
| Credit Card Rewards | 77 | 158 | 203 | 212 | 123 | |
| Total Other Income | 77 | 158 | 203 | 212 | 123 | |
| Interest Expense | – | 1,318 | 1,941 | 1,508 | 747 | |
| Total Other Expenses | – | 1,318 | 1,941 | 1,508 | 747 | |
| Net Other Income | 77 | (1,160) | (1,738) | (1,296) | (624) | |
| Net Income | 28,230 | 45,986 | 58,059 | 87,260 | 80,342 |