Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $26,205
- 60.5% gross margin
- Aug net profit
- $10,276
- 39.2% net margin
- Revenue, Jan–Aug
- $200,249
- +27% vs last year
- Net profit, Jan–Aug
- $80,614
- +37% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 73,387 | 95,096 | 119,181 | 147,643 | 129,671 | |
| Video & Drone | 18,245 | 23,964 | 28,856 | 36,886 | 32,163 | |
| 3D Tours & Floor Plans | 13,399 | 17,293 | 21,003 | 26,527 | 23,266 | |
| Virtual Staging & Edits | 9,591 | 12,294 | 15,596 | 19,149 | 16,550 | |
| Discounts & Refunds | (1,015) | (1,201) | (1,422) | (2,102) | (1,402) | |
| Total Income | 113,606 | 147,446 | 183,214 | 228,103 | 200,249 | |
| Contract Photographers | 27,492 | 33,207 | 43,080 | 52,584 | 46,621 | |
| Photo & Video Editing | 5,079 | 6,630 | 8,492 | 10,452 | 8,939 | |
| Virtual Staging Services | 5,252 | 6,888 | 8,398 | 10,768 | 9,204 | |
| 3D Tour Hosting & Scan Fees | 2,764 | 3,504 | 4,417 | 5,550 | 4,762 | |
| Total Cost of Goods Sold | 40,587 | 50,228 | 64,387 | 79,354 | 69,525 | |
| Gross Profit | 73,018 | 97,219 | 118,826 | 148,749 | 130,724 | |
| Online & Social Ads | 3,472 | 3,992 | 5,486 | 5,295 | 6,115 | |
| Branding & Print | 614 | 1,942 | 1,134 | 1,137 | 1,033 | |
| Total Advertising & Marketing | 4,087 | 5,934 | 6,621 | 6,432 | 7,148 | |
| Software & Subscriptions | 4,754 | 4,890 | 5,207 | 5,669 | 4,086 | |
| Fuel | 6,253 | 8,103 | 10,630 | 12,770 | 10,998 | |
| Repairs & Maintenance | 1,538 | – | 2,511 | 1,552 | 749 | |
| Total Vehicle Expenses | 7,791 | 8,103 | 13,141 | 14,322 | 11,747 | |
| Equipment & Gear | 3,376 | 2,666 | 3,836 | 1,542 | – | |
| General Liability | 720 | 720 | 720 | 720 | 480 | |
| Drone Liability | 576 | 576 | 576 | 576 | 384 | |
| Total Insurance | 1,296 | 1,296 | 1,296 | 1,296 | 864 | |
| Merchant & Booking Fees | 2,997 | 3,745 | 5,061 | 6,055 | 5,323 | |
| Bookkeeping & Professional Fees | 1,291 | 1,301 | 7,614 | 7,696 | 5,603 | |
| Phone & Internet | 2,940 | 2,940 | 2,940 | 2,940 | 1,960 | |
| Studio Rent | 14,700 | 14,700 | 14,700 | 14,700 | 9,800 | |
| Meals & Travel | 3,109 | 2,746 | 2,297 | 1,571 | 1,870 | |
| Education & Training | 1,047 | 160 | – | 290 | 1,138 | |
| Total Expenses | 47,387 | 48,481 | 62,713 | 62,513 | 49,540 | |
| Net Operating Income | 25,631 | 48,738 | 56,113 | 86,236 | 81,184 | |
| Credit Card Rewards | 158 | 160 | 171 | 199 | 113 | |
| Total Other Income | 158 | 160 | 171 | 199 | 113 | |
| Interest Expense | – | 465 | 1,663 | 1,326 | 683 | |
| Total Other Expenses | – | 465 | 1,663 | 1,326 | 683 | |
| Net Other Income | 158 | (305) | (1,492) | (1,126) | (570) | |
| Net Income | 25,790 | 48,432 | 54,621 | 85,110 | 80,614 |