Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $35,816
- 68.3% gross margin
- Aug net profit
- $14,921
- 41.7% net margin
- Revenue, Jan–Aug
- $295,918
- +20% vs last year
- Net profit, Jan–Aug
- $109,603
- +21% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 142,688 | 162,531 | 192,947 | 226,450 | 188,934 | |
| Video & Drone | 37,879 | 44,448 | 50,336 | 60,350 | 49,238 | |
| 3D Tours & Floor Plans | 27,014 | 31,225 | 35,810 | 41,074 | 36,386 | |
| Virtual Staging & Edits | 18,084 | 21,133 | 24,321 | 28,121 | 23,583 | |
| Discounts & Refunds | (1,872) | (1,700) | (2,151) | (2,793) | (2,223) | |
| Total Income | 223,792 | 257,639 | 301,262 | 353,203 | 295,918 | |
| Contract Photographers | 35,106 | 39,585 | 46,181 | 56,812 | 46,333 | |
| Photo & Video Editing | 23,553 | 26,578 | 29,624 | 35,651 | 31,469 | |
| Virtual Staging Services | 10,042 | 10,944 | 13,495 | 15,281 | 12,737 | |
| 3D Tour Hosting & Scan Fees | 6,264 | 7,504 | 8,394 | 9,630 | 8,921 | |
| Total Cost of Goods Sold | 74,966 | 84,610 | 97,695 | 117,373 | 99,459 | |
| Gross Profit | 148,826 | 173,028 | 203,567 | 235,830 | 196,458 | |
| Online & Social Ads | 4,737 | 5,493 | 5,556 | 6,910 | 7,497 | |
| Branding & Print | 1,320 | 2,274 | 844 | 423 | 990 | |
| Total Advertising & Marketing | 6,058 | 7,767 | 6,400 | 7,333 | 8,487 | |
| Software & Subscriptions | 5,870 | 6,005 | 6,354 | 6,845 | 6,060 | |
| Fuel | 12,353 | 14,048 | 15,762 | 18,324 | 16,549 | |
| Repairs & Maintenance | 1,239 | 593 | 1,208 | 1,949 | 740 | |
| Total Vehicle Expenses | 13,592 | 14,641 | 16,970 | 20,272 | 17,289 | |
| Equipment & Gear | 2,150 | 1,005 | – | 2,543 | 539 | |
| General Liability | 1,044 | 1,044 | 1,044 | 1,044 | 696 | |
| Drone Liability | 672 | 672 | 672 | 672 | 448 | |
| Total Insurance | 1,716 | 1,716 | 1,716 | 1,716 | 1,144 | |
| Merchant & Booking Fees | 5,849 | 6,482 | 8,084 | 9,595 | 7,333 | |
| Wages & Payroll Taxes | 27,860 | 32,074 | 36,114 | 43,687 | 36,522 | |
| Bookkeeping & Professional Fees | 1,410 | 4,846 | 7,495 | 7,724 | 5,447 | |
| Phone & Internet | 2,940 | 2,940 | 2,940 | 2,940 | 1,960 | |
| Meals & Travel | 1,822 | 1,879 | 2,108 | 2,313 | 1,116 | |
| Education & Training | 1,281 | – | 658 | 254 | 248 | |
| Bank Fees | 180 | 180 | 180 | 180 | 120 | |
| Total Expenses | 70,728 | 79,535 | 89,020 | 105,400 | 86,265 | |
| Net Operating Income | 78,098 | 93,493 | 114,547 | 130,429 | 110,193 | |
| Credit Card Rewards | 292 | 306 | 313 | 388 | 234 | |
| Total Other Income | 292 | 306 | 313 | 388 | 234 | |
| Interest Expense | – | – | 276 | 1,487 | 824 | |
| Total Other Expenses | – | – | 276 | 1,487 | 824 | |
| Net Other Income | 292 | 306 | 37 | (1,099) | (590) | |
| Net Income | 78,390 | 93,800 | 114,584 | 129,330 | 109,603 |