Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $20,907
- 72.1% gross margin
- Aug net profit
- $10,950
- 52.4% net margin
- Revenue, Jan–Aug
- $186,855
- +3% vs last year
- Net profit, Jan–Aug
- $96,248
- +3% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 142,443 | 153,040 | 154,499 | 164,763 | 119,667 | |
| Video & Drone | 37,441 | 41,893 | 43,453 | 46,293 | 32,113 | |
| 3D Tours & Floor Plans | 28,835 | 31,937 | 33,506 | 34,855 | 25,257 | |
| Virtual Staging & Edits | 12,873 | 14,401 | 15,442 | 15,979 | 11,264 | |
| Discounts & Refunds | (1,235) | (1,645) | (1,869) | (2,169) | (1,446) | |
| Total Income | 220,358 | 239,626 | 245,031 | 259,722 | 186,855 | |
| Contract Photographers | 33,544 | 35,245 | 38,038 | 42,761 | 27,489 | |
| Photo & Video Editing | 14,460 | 15,561 | 15,524 | 16,411 | 12,449 | |
| Virtual Staging Services | 7,152 | 7,952 | 8,603 | 8,987 | 6,137 | |
| 3D Tour Hosting & Scan Fees | 8,010 | 9,270 | 9,220 | 10,071 | 7,342 | |
| Total Cost of Goods Sold | 63,166 | 68,028 | 71,386 | 78,231 | 53,417 | |
| Gross Profit | 157,192 | 171,598 | 173,646 | 181,491 | 133,438 | |
| Online & Social Ads | 7,701 | 7,060 | 9,275 | 6,492 | 5,663 | |
| Branding & Print | 909 | 748 | 1,028 | 1,048 | 1,231 | |
| Total Advertising & Marketing | 8,611 | 7,808 | 10,302 | 7,541 | 6,895 | |
| Software & Subscriptions | 5,266 | 5,345 | 5,540 | 5,880 | 4,181 | |
| Fuel | 6,900 | 7,547 | 7,371 | 8,241 | 6,083 | |
| Repairs & Maintenance | 107 | 1,607 | 2,206 | – | 779 | |
| Total Vehicle Expenses | 7,008 | 9,154 | 9,578 | 8,241 | 6,862 | |
| Equipment & Gear | 1,863 | 1,841 | 1,452 | 4,461 | 4,104 | |
| General Liability | 636 | 636 | 636 | 636 | 424 | |
| Drone Liability | 516 | 516 | 516 | 516 | 344 | |
| Total Insurance | 1,152 | 1,152 | 1,152 | 1,152 | 768 | |
| Merchant & Booking Fees | 5,676 | 6,370 | 6,564 | 6,796 | 4,851 | |
| Bookkeeping & Professional Fees | 1,390 | 5,662 | 8,473 | 8,453 | 5,396 | |
| Phone & Internet | 2,940 | 2,940 | 2,940 | 2,940 | 1,960 | |
| Meals & Travel | 1,789 | 2,444 | 1,951 | 1,782 | 1,310 | |
| Education & Training | 1,011 | 415 | 690 | 215 | 906 | |
| Bank Fees | 180 | 180 | 180 | 180 | 120 | |
| Total Expenses | 36,886 | 43,311 | 48,822 | 47,642 | 37,352 | |
| Net Operating Income | 120,306 | 128,287 | 124,824 | 133,849 | 96,086 | |
| Credit Card Rewards | 282 | 265 | 311 | 289 | 162 | |
| Total Other Income | 282 | 265 | 311 | 289 | 162 | |
| Net Other Income | 282 | 265 | 311 | 289 | 162 | |
| Net Income | 120,588 | 128,551 | 125,134 | 134,137 | 96,248 |