Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $20,894
- 69.5% gross margin
- Aug net profit
- $8,972
- 42.9% net margin
- Revenue, Jan–Aug
- $174,179
- +25% vs last year
- Net profit, Jan–Aug
- $62,358
- +33% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 80,785 | 100,913 | 120,112 | 138,414 | 120,852 | |
| Video & Drone | 15,811 | 18,971 | 23,653 | 27,173 | 23,117 | |
| 3D Tours & Floor Plans | 9,614 | 11,292 | 14,228 | 16,143 | 14,093 | |
| Virtual Staging & Edits | 11,442 | 14,032 | 17,354 | 19,856 | 17,170 | |
| Discounts & Refunds | (822) | (1,087) | (1,237) | (1,602) | (1,053) | |
| Total Income | 116,831 | 144,121 | 174,111 | 199,985 | 174,179 | |
| Contract Photographers | 19,628 | 22,903 | 27,343 | 32,685 | 27,997 | |
| Photo & Video Editing | 10,521 | 12,951 | 15,796 | 18,001 | 15,833 | |
| Virtual Staging Services | 6,935 | 8,576 | 10,214 | 11,730 | 10,255 | |
| 3D Tour Hosting & Scan Fees | 2,492 | 3,003 | 3,665 | 4,237 | 3,403 | |
| Total Cost of Goods Sold | 39,577 | 47,432 | 57,019 | 66,653 | 57,488 | |
| Gross Profit | 77,254 | 96,689 | 117,092 | 133,332 | 116,691 | |
| Online & Social Ads | 4,559 | 5,731 | 6,098 | 7,748 | 6,975 | |
| Branding & Print | 759 | 737 | 1,192 | 1,215 | 565 | |
| Total Advertising & Marketing | 5,319 | 6,468 | 7,289 | 8,963 | 7,540 | |
| Software & Subscriptions | 4,394 | 4,504 | 4,798 | 5,183 | 3,733 | |
| Fuel | 3,537 | 4,646 | 5,525 | 6,179 | 5,069 | |
| Repairs & Maintenance | 1,549 | – | 1,756 | 508 | 1,102 | |
| Total Vehicle Expenses | 5,086 | 4,646 | 7,281 | 6,687 | 6,171 | |
| Equipment & Gear | 2,670 | 3,510 | 2,616 | 1,209 | 1,775 | |
| General Liability | 1,284 | 1,284 | 1,284 | 1,284 | 856 | |
| Drone Liability | 696 | 696 | 696 | 696 | 464 | |
| Total Insurance | 1,980 | 1,980 | 1,980 | 1,980 | 1,320 | |
| Merchant & Booking Fees | 3,005 | 3,929 | 4,629 | 5,217 | 4,520 | |
| Wages & Payroll Taxes | 2,661 | 15,846 | 18,881 | 22,330 | 19,847 | |
| Bookkeeping & Professional Fees | 1,575 | 8,591 | 8,708 | 8,648 | 6,572 | |
| Phone & Internet | 2,940 | 2,940 | 2,940 | 2,940 | 1,960 | |
| Meals & Travel | 2,666 | 2,849 | 1,496 | 1,703 | 1,013 | |
| Education & Training | – | 1,285 | – | 1,347 | – | |
| Total Expenses | 32,296 | 56,548 | 60,618 | 66,207 | 54,451 | |
| Net Operating Income | 44,958 | 40,141 | 56,473 | 67,125 | 62,240 | |
| Credit Card Rewards | 159 | 163 | 163 | 181 | 117 | |
| Total Other Income | 159 | 163 | 163 | 181 | 117 | |
| Net Other Income | 159 | 163 | 163 | 181 | 117 | |
| Net Income | 45,117 | 40,303 | 56,636 | 67,306 | 62,358 |