Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $24,007
- 80.8% gross margin
- Aug net profit
- $14,712
- 61.3% net margin
- Revenue, Jan–Aug
- $176,154
- +2% vs last year
- Net profit, Jan–Aug
- $105,416
- -1% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 148,856 | 150,892 | 158,184 | 156,969 | 116,027 | |
| Video & Drone | 44,344 | 44,343 | 45,683 | 45,731 | 33,095 | |
| 3D Tours & Floor Plans | 28,840 | 29,036 | 28,703 | 28,965 | 20,593 | |
| Virtual Staging & Edits | 10,217 | 10,103 | 10,899 | 10,618 | 7,868 | |
| Discounts & Refunds | (1,557) | (2,008) | (2,375) | (1,970) | (1,428) | |
| Total Income | 230,700 | 232,367 | 241,095 | 240,313 | 176,154 | |
| Contract Photographers | 9,120 | 9,304 | 9,274 | 8,858 | 7,526 | |
| Photo & Video Editing | 22,356 | 21,377 | 22,023 | 22,042 | 16,385 | |
| Virtual Staging Services | 6,290 | 6,355 | 6,492 | 6,543 | 4,968 | |
| 3D Tour Hosting & Scan Fees | 8,675 | 8,539 | 8,786 | 8,720 | 6,313 | |
| Total Cost of Goods Sold | 46,441 | 45,574 | 46,575 | 46,163 | 35,192 | |
| Gross Profit | 184,259 | 186,792 | 194,520 | 194,150 | 140,961 | |
| Online & Social Ads | 3,872 | 4,489 | 4,090 | 4,356 | 2,856 | |
| Branding & Print | 1,498 | 1,381 | 1,229 | 935 | 1,411 | |
| Total Advertising & Marketing | 5,369 | 5,870 | 5,319 | 5,291 | 4,267 | |
| Software & Subscriptions | 4,769 | 4,777 | 4,987 | 5,242 | 3,670 | |
| Fuel | 12,090 | 12,436 | 12,512 | 13,347 | 9,590 | |
| Repairs & Maintenance | 3,740 | 2,734 | 182 | 948 | 409 | |
| Total Vehicle Expenses | 15,831 | 15,171 | 12,694 | 14,295 | 9,999 | |
| Equipment & Gear | 1,913 | 1,611 | 3,487 | 1,629 | 2,051 | |
| General Liability | 1,308 | 1,308 | 1,308 | 1,308 | 872 | |
| Drone Liability | 408 | 408 | 408 | 408 | 272 | |
| Total Insurance | 1,716 | 1,716 | 1,716 | 1,716 | 1,144 | |
| Merchant & Booking Fees | 5,975 | 5,926 | 6,528 | 6,271 | 4,652 | |
| Bookkeeping & Professional Fees | 1,671 | 794 | 5,238 | 4,764 | 3,990 | |
| Phone & Internet | 2,520 | 2,520 | 2,520 | 2,520 | 1,680 | |
| Meals & Travel | 1,934 | 2,556 | 2,909 | 2,483 | 1,195 | |
| Education & Training | 575 | 747 | – | 1,513 | 1,060 | |
| Bank Fees | 180 | 180 | 180 | 180 | 120 | |
| Total Expenses | 42,453 | 41,867 | 45,577 | 45,904 | 33,828 | |
| Net Operating Income | 141,806 | 144,926 | 148,943 | 148,246 | 107,134 | |
| Credit Card Rewards | 211 | 212 | 215 | 241 | 138 | |
| Total Other Income | 211 | 212 | 215 | 241 | 138 | |
| Interest Expense | – | – | – | 1,279 | 1,856 | |
| Total Other Expenses | – | – | – | 1,279 | 1,856 | |
| Net Other Income | 211 | 212 | 215 | (1,039) | (1,718) | |
| Net Income | 142,017 | 145,137 | 149,158 | 147,207 | 105,416 |