Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $13,224
- 61.1% gross margin
- Aug net profit
- $2,226
- 16.8% net margin
- Revenue, Jan–Aug
- $104,065
- +12% vs last year
- Net profit, Jan–Aug
- $26,443
- +9% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 66,745 | 85,411 | 95,622 | 98,164 | 76,648 | |
| Video & Drone | 9,893 | 12,890 | 14,354 | 15,238 | 11,812 | |
| 3D Tours & Floor Plans | 8,276 | 10,715 | 11,769 | 12,341 | 9,732 | |
| Virtual Staging & Edits | 5,893 | 7,617 | 8,594 | 8,738 | 6,783 | |
| Discounts & Refunds | (653) | (781) | (987) | (1,137) | (910) | |
| Total Income | 90,155 | 115,854 | 129,353 | 133,344 | 104,065 | |
| Contract Photographers | 18,764 | 25,106 | 28,807 | 30,023 | 23,016 | |
| Photo & Video Editing | 8,034 | 10,900 | 11,517 | 12,057 | 9,168 | |
| Virtual Staging Services | 3,381 | 4,372 | 5,175 | 5,062 | 4,091 | |
| 3D Tour Hosting & Scan Fees | 2,294 | 3,146 | 3,260 | 3,504 | 2,807 | |
| Total Cost of Goods Sold | 32,473 | 43,523 | 48,759 | 50,647 | 39,082 | |
| Gross Profit | 57,682 | 72,330 | 80,594 | 82,697 | 64,983 | |
| Online & Social Ads | 3,606 | 4,095 | 5,091 | 4,888 | 3,760 | |
| Branding & Print | 1,676 | 1,282 | 1,707 | 311 | 479 | |
| Total Advertising & Marketing | 5,283 | 5,377 | 6,798 | 5,199 | 4,239 | |
| Software & Subscriptions | 4,467 | 4,570 | 4,798 | 5,094 | 3,572 | |
| Fuel | 2,797 | 3,480 | 4,108 | 4,299 | 3,261 | |
| Repairs & Maintenance | 954 | 2,230 | 1,160 | 1,303 | 2,448 | |
| Total Vehicle Expenses | 3,751 | 5,709 | 5,269 | 5,602 | 5,709 | |
| Equipment & Gear | 3,329 | 637 | 3,315 | 2,790 | 2,651 | |
| General Liability | 1,020 | 1,020 | 1,020 | 1,020 | 680 | |
| Drone Liability | 528 | 528 | 528 | 528 | 352 | |
| Total Insurance | 1,548 | 1,548 | 1,548 | 1,548 | 1,032 | |
| Merchant & Booking Fees | 2,386 | 2,993 | 3,300 | 3,460 | 2,742 | |
| Wages & Payroll Taxes | – | 7,156 | 11,480 | 11,679 | 9,097 | |
| Bookkeeping & Professional Fees | 1,673 | 1,081 | 6,630 | 6,752 | 4,975 | |
| Phone & Internet | 2,940 | 2,940 | 2,940 | 2,940 | 1,960 | |
| Meals & Travel | 1,409 | 2,227 | 2,039 | 1,953 | 1,144 | |
| Education & Training | – | – | 891 | 548 | 395 | |
| Total Expenses | 26,785 | 34,238 | 49,008 | 47,566 | 37,516 | |
| Net Operating Income | 30,897 | 38,093 | 31,586 | 35,131 | 27,467 | |
| Credit Card Rewards | 105 | 107 | 148 | 120 | 95 | |
| Total Other Income | 105 | 107 | 148 | 120 | 95 | |
| Interest Expense | – | – | 1,405 | 2,063 | 1,119 | |
| Total Other Expenses | – | – | 1,405 | 2,063 | 1,119 | |
| Net Other Income | 105 | 107 | (1,257) | (1,943) | (1,024) | |
| Net Income | 31,002 | 38,200 | 30,329 | 33,188 | 26,443 |