Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $34,329
- 62.7% gross margin
- Aug net profit
- $12,225
- 35.6% net margin
- Revenue, Jan–Aug
- $286,645
- +2% vs last year
- Net profit, Jan–Aug
- $95,868
- +1% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 254,925 | 246,723 | 245,911 | 239,964 | 175,623 | |
| Video & Drone | 37,496 | 36,395 | 36,224 | 35,929 | 25,382 | |
| 3D Tours & Floor Plans | 54,899 | 50,340 | 49,586 | 48,711 | 34,910 | |
| Virtual Staging & Edits | 79,362 | 72,172 | 71,809 | 71,883 | 52,991 | |
| Discounts & Refunds | (3,260) | (3,063) | (3,204) | (3,102) | (2,261) | |
| Total Income | 423,421 | 402,566 | 400,325 | 393,386 | 286,645 | |
| Contract Photographers | 48,832 | 44,941 | 46,161 | 45,365 | 34,277 | |
| Photo & Video Editing | 46,228 | 43,774 | 42,939 | 41,838 | 30,692 | |
| Virtual Staging Services | 50,024 | 44,887 | 45,945 | 44,940 | 33,776 | |
| 3D Tour Hosting & Scan Fees | 16,198 | 14,694 | 14,226 | 14,410 | 10,511 | |
| Total Cost of Goods Sold | 161,282 | 148,296 | 149,270 | 146,552 | 109,256 | |
| Gross Profit | 262,139 | 254,271 | 251,055 | 246,834 | 177,388 | |
| Online & Social Ads | 3,628 | 4,463 | 4,664 | 3,656 | 2,659 | |
| Branding & Print | 966 | 1,007 | 650 | 763 | 651 | |
| Total Advertising & Marketing | 4,594 | 5,469 | 5,315 | 4,419 | 3,310 | |
| Software & Subscriptions | 6,506 | 6,422 | 6,587 | 6,838 | 4,587 | |
| Fuel | 23,128 | 22,119 | 21,231 | 21,548 | 15,828 | |
| Repairs & Maintenance | 251 | – | 485 | 1,443 | 356 | |
| Total Vehicle Expenses | 23,379 | 22,119 | 21,716 | 22,991 | 16,183 | |
| Equipment & Gear | – | 2,209 | 3,756 | 297 | 484 | |
| General Liability | 1,080 | 1,080 | 1,080 | 1,080 | 720 | |
| Total Insurance | 1,080 | 1,080 | 1,080 | 1,080 | 720 | |
| Merchant & Booking Fees | 10,963 | 10,557 | 10,195 | 10,536 | 7,427 | |
| Wages & Payroll Taxes | 61,195 | 57,977 | 58,896 | 57,412 | 40,491 | |
| Bookkeeping & Professional Fees | 1,099 | 651 | 5,973 | 6,219 | 4,356 | |
| Phone & Internet | 2,940 | 2,940 | 2,940 | 2,940 | 1,960 | |
| Meals & Travel | 2,435 | 2,240 | 2,289 | 2,047 | 1,146 | |
| Education & Training | 881 | – | 616 | 255 | 771 | |
| Bank Fees | 180 | 180 | 180 | 180 | 120 | |
| Total Expenses | 115,253 | 111,844 | 119,541 | 115,215 | 81,557 | |
| Net Operating Income | 146,886 | 142,426 | 131,514 | 131,619 | 95,831 | |
| Credit Card Rewards | 449 | 384 | 444 | 409 | 190 | |
| Total Other Income | 449 | 384 | 444 | 409 | 190 | |
| Interest Expense | 1,890 | 1,498 | 1,078 | 628 | 153 | |
| Total Other Expenses | 1,890 | 1,498 | 1,078 | 628 | 153 | |
| Net Other Income | (1,441) | (1,114) | (634) | (219) | 37 | |
| Net Income | 145,445 | 141,312 | 130,880 | 131,400 | 95,868 |