Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $15,031
- 81.0% gross margin
- Aug net profit
- $9,198
- 61.2% net margin
- Revenue, Jan–Aug
- $134,144
- +7% vs last year
- Net profit, Jan–Aug
- $81,694
- +7% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 75,287 | 91,786 | 101,503 | 110,688 | 82,978 | |
| Video & Drone | 22,804 | 26,655 | 29,799 | 32,013 | 24,673 | |
| 3D Tours & Floor Plans | 14,254 | 17,017 | 18,829 | 21,440 | 15,491 | |
| Virtual Staging & Edits | 10,608 | 12,793 | 14,087 | 15,651 | 11,959 | |
| Discounts & Refunds | (864) | (1,242) | (946) | (1,522) | (957) | |
| Total Income | 122,089 | 147,009 | 163,272 | 178,269 | 134,144 | |
| Contract Photographers | 3,790 | 4,292 | 4,789 | 5,233 | 3,918 | |
| Photo & Video Editing | 8,889 | 10,592 | 11,575 | 12,697 | 9,928 | |
| Virtual Staging Services | 5,755 | 6,894 | 7,388 | 8,166 | 6,397 | |
| 3D Tour Hosting & Scan Fees | 3,758 | 4,495 | 4,833 | 5,365 | 4,192 | |
| Total Cost of Goods Sold | 22,192 | 26,274 | 28,585 | 31,460 | 24,434 | |
| Gross Profit | 99,897 | 120,735 | 134,687 | 146,809 | 109,710 | |
| Online & Social Ads | 3,860 | 4,547 | 5,302 | 5,258 | 4,853 | |
| Branding & Print | 1,277 | 1,185 | 1,558 | 1,064 | 1,003 | |
| Total Advertising & Marketing | 5,137 | 5,732 | 6,860 | 6,321 | 5,856 | |
| Software & Subscriptions | 4,463 | 4,565 | 4,802 | 5,124 | 3,588 | |
| Fuel | 4,297 | 4,972 | 5,781 | 6,257 | 4,465 | |
| Repairs & Maintenance | 1,487 | 4,207 | 1,938 | 1,804 | 1,426 | |
| Total Vehicle Expenses | 5,785 | 9,179 | 7,719 | 8,061 | 5,892 | |
| Equipment & Gear | 3,264 | 2,331 | 3,340 | 3,762 | 1,561 | |
| General Liability | 648 | 648 | 648 | 648 | 432 | |
| Drone Liability | 648 | 648 | 648 | 648 | 432 | |
| Total Insurance | 1,296 | 1,296 | 1,296 | 1,296 | 864 | |
| Merchant & Booking Fees | 3,320 | 3,748 | 4,129 | 4,576 | 3,613 | |
| Bookkeeping & Professional Fees | 988 | 5,324 | 4,705 | 5,434 | 4,073 | |
| Phone & Internet | 2,520 | 2,520 | 2,520 | 2,520 | 1,680 | |
| Meals & Travel | 2,192 | 1,906 | 2,197 | 2,082 | 870 | |
| Education & Training | 473 | 1,933 | – | 1,134 | – | |
| Bank Fees | 180 | 180 | 180 | 180 | 120 | |
| Total Expenses | 29,618 | 38,715 | 37,747 | 40,490 | 28,116 | |
| Net Operating Income | 70,279 | 82,020 | 96,940 | 106,320 | 81,593 | |
| Credit Card Rewards | 139 | 176 | 215 | 194 | 101 | |
| Total Other Income | 139 | 176 | 215 | 194 | 101 | |
| Net Other Income | 139 | 176 | 215 | 194 | 101 | |
| Net Income | 70,418 | 82,197 | 97,155 | 106,513 | 81,694 |