Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $25,934
- 64.9% gross margin
- Aug net profit
- $8,473
- 32.7% net margin
- Revenue, Jan–Aug
- $199,022
- +11% vs last year
- Net profit, Jan–Aug
- $61,727
- +15% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 152,234 | 160,566 | 175,811 | 190,044 | 147,264 | |
| Video & Drone | 27,175 | 28,754 | 31,135 | 33,972 | 26,499 | |
| 3D Tours & Floor Plans | 8,967 | 9,685 | 10,421 | 11,657 | 8,682 | |
| Virtual Staging & Edits | 19,060 | 20,001 | 21,711 | 24,365 | 18,131 | |
| Discounts & Refunds | (1,679) | (1,670) | (1,587) | (2,293) | (1,554) | |
| Total Income | 205,757 | 217,336 | 237,492 | 257,745 | 199,022 | |
| Contract Photographers | 47,907 | 50,862 | 53,603 | 59,108 | 46,864 | |
| Photo & Video Editing | 19,684 | 20,903 | 24,196 | 25,386 | 19,957 | |
| Virtual Staging Services | 8,976 | 9,293 | 10,363 | 11,300 | 8,346 | |
| 3D Tour Hosting & Scan Fees | 2,110 | 2,384 | 2,550 | 2,879 | 1,988 | |
| Total Cost of Goods Sold | 78,677 | 83,442 | 90,712 | 98,673 | 77,156 | |
| Gross Profit | 127,080 | 133,894 | 146,780 | 159,071 | 121,867 | |
| Online & Social Ads | 5,485 | 7,784 | 9,691 | 7,688 | 7,218 | |
| Branding & Print | 789 | 1,088 | 952 | 1,148 | 1,202 | |
| Total Advertising & Marketing | 6,274 | 8,871 | 10,643 | 8,836 | 8,420 | |
| Software & Subscriptions | 3,950 | 3,996 | 4,249 | 4,633 | 3,314 | |
| Fuel | 11,386 | 11,530 | 12,720 | 14,390 | 10,225 | |
| Repairs & Maintenance | 1,916 | 2,880 | 3,491 | 1,174 | – | |
| Total Vehicle Expenses | 13,302 | 14,410 | 16,212 | 15,564 | 10,225 | |
| Equipment & Gear | 3,256 | 1,361 | 678 | 2,102 | 1,746 | |
| General Liability | 1,200 | 1,200 | 1,200 | 1,200 | 800 | |
| Drone Liability | 684 | 684 | 684 | 684 | 456 | |
| Total Insurance | 1,884 | 1,884 | 1,884 | 1,884 | 1,256 | |
| Merchant & Booking Fees | 5,233 | 5,619 | 6,096 | 6,775 | 5,319 | |
| Wages & Payroll Taxes | 20,401 | 21,465 | 23,159 | 25,474 | 19,540 | |
| Bookkeeping & Professional Fees | 1,746 | 8,619 | 8,870 | 9,502 | 6,523 | |
| Phone & Internet | 3,360 | 3,360 | 3,360 | 3,360 | 2,240 | |
| Meals & Travel | 1,917 | 2,089 | 3,276 | 1,677 | 1,766 | |
| Education & Training | 1,860 | – | 601 | – | – | |
| Total Expenses | 63,184 | 71,673 | 79,027 | 79,806 | 60,348 | |
| Net Operating Income | 63,896 | 62,221 | 67,753 | 79,265 | 61,519 | |
| Credit Card Rewards | 275 | 309 | 396 | 314 | 208 | |
| Total Other Income | 275 | 309 | 396 | 314 | 208 | |
| Net Other Income | 275 | 309 | 396 | 314 | 208 | |
| Net Income | 64,171 | 62,530 | 68,148 | 79,579 | 61,727 |