Profit & Loss

Income and expenses on a cash basis, straight from QuickBooks.

Aug revenue: $25,992; 60.6% gross margin
Aug net profit: $5,635; 21.7% net margin
Revenue, Jan–Aug: $244,033; -8% vs last year
Net profit, Jan–Aug: $49,945; -12% vs last year

By year

Each full calendar year, with the current year to date in the last column.

Profit and loss by year, 2022 to 2026 year to date
Account	2022	2023	2024	2025	2026 YTDthrough Aug

Listing Photography	312,877	287,627	243,776	233,828	145,807
Video & Drone	51,981	46,484	39,359	38,480	24,959
3D Tours & Floor Plans	36,385	32,310	26,588	26,130	17,489
Virtual Staging & Edits	123,538	109,626	93,406	88,255	57,817
Discounts & Refunds	(4,541)	(3,197)	(2,916)	(2,600)	(2,039)
Total Income	520,239	472,851	400,214	384,093	244,033

Contract Photographers	103,531	89,608	80,007	82,083	49,131
Photo & Video Editing	44,604	40,152	33,240	31,015	21,319
Virtual Staging Services	64,394	60,090	50,949	47,004	32,740
3D Tour Hosting & Scan Fees	10,494	9,057	7,360	7,648	4,852
Total Cost of Goods Sold	223,023	198,907	171,556	167,750	108,043
Gross Profit	297,216	273,943	228,658	216,343	135,990


Online & Social Ads	17,498	14,857	10,467	12,302	7,469
Branding & Print	1,032	1,853	894	846	692
Total Advertising & Marketing	18,530	16,710	11,362	13,148	8,161
Software & Subscriptions	6,359	6,164	6,045	6,259	4,332

Fuel	17,536	16,008	12,293	12,283	7,616
Repairs & Maintenance	2,017	1,966	1,002	164	685
Total Vehicle Expenses	19,554	17,974	13,295	12,447	8,301
Equipment & Gear	1,983	2,347	3,000	3,214	683

General Liability	1,308	1,308	1,308	1,308	872
Total Insurance	1,308	1,308	1,308	1,308	872
Merchant & Booking Fees	13,705	13,109	10,355	10,073	6,775
Wages & Payroll Taxes	–	45,903	52,041	50,664	31,559
Bookkeeping & Professional Fees	1,352	866	8,489	8,767	6,850
Phone & Internet	2,940	2,940	2,940	2,940	1,960
Studio Rent	–	20,350	22,200	22,200	14,800
Meals & Travel	2,178	2,101	1,888	1,674	960
Education & Training	220	–	159	784	905
Total Expenses	68,128	129,772	133,082	133,480	86,159
Net Operating Income	229,088	144,171	95,577	82,863	49,831

Credit Card Rewards	352	337	265	264	113
Total Other Income	352	337	265	264	113
Net Other Income	352	337	265	264	113
Net Income	229,440	144,508	95,841	83,127	49,945