Profit & Loss

Income and expenses on a cash basis, straight from QuickBooks.

By year

Each full calendar year, with the current year to date in the last column.

Profit and loss by year, 2023 to 2026 year to date
Account	2023	2024	2025	2026 YTDthrough Aug

Listing Photography	14,194	66,864	90,893	78,010
Video & Drone	3,988	19,490	26,327	23,158
3D Tours & Floor Plans	1,067	4,890	6,566	5,723
Virtual Staging & Edits	4,518	21,597	29,075	25,488
Discounts & Refunds	(180)	(958)	(1,189)	(922)
Total Income	23,588	111,883	151,672	131,456

Contract Photographers	42	197	263	221
Photo & Video Editing	1,638	8,030	10,816	9,211
Virtual Staging Services	2,730	13,187	17,600	15,208
3D Tour Hosting & Scan Fees	335	1,547	2,008	1,829
Total Cost of Goods Sold	4,744	22,960	30,686	26,469
Gross Profit	18,844	88,923	120,986	104,987


Online & Social Ads	1,075	3,006	3,673	5,013
Branding & Print	396	1,413	1,190	527
Total Advertising & Marketing	1,471	4,419	4,863	5,540
Software & Subscriptions	1,511	3,732	4,152	3,093

Fuel	1,420	6,214	7,928	7,425
Repairs & Maintenance	–	730	1,312	2,042
Total Vehicle Expenses	1,420	6,944	9,240	9,467
Equipment & Gear	689	2,199	4,259	837

General Liability	594	1,188	1,188	792
Drone Liability	324	648	648	432
Total Insurance	918	1,836	1,836	1,224
Merchant & Booking Fees	622	2,878	3,917	3,460
Bookkeeping & Professional Fees	1,950	5,172	5,603	3,908
Phone & Internet	1,260	2,520	2,520	1,680
Meals & Travel	1,356	2,063	2,478	1,072
Education & Training	204	430	331	1,179
Total Expenses	11,401	32,193	39,199	31,460
Net Operating Income	7,442	56,730	81,787	73,527

Credit Card Rewards	41	110	141	90
Total Other Income	41	110	141	90

Interest Expense	–	1,722	1,925	1,033
Total Other Expenses	–	1,722	1,925	1,033
Net Other Income	41	(1,611)	(1,784)	(943)
Net Income	7,484	55,119	80,003	72,584