Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $9,935
- 75.3% gross margin
- Aug net profit
- $4,938
- 49.7% net margin
- Revenue, Jan–Aug
- $84,223
- +26% vs last year
- Net profit, Jan–Aug
- $40,539
- +35% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 28,040 | 36,172 | 47,092 | 59,702 | 51,062 | |
| Video & Drone | 4,285 | 5,479 | 6,886 | 8,848 | 7,792 | |
| 3D Tours & Floor Plans | 3,541 | 4,525 | 5,927 | 7,071 | 6,317 | |
| Virtual Staging & Edits | 10,970 | 14,116 | 17,746 | 22,287 | 19,606 | |
| Discounts & Refunds | (418) | (392) | (680) | (859) | (554) | |
| Total Income | 46,418 | 59,900 | 76,971 | 97,049 | 84,223 | |
| Contract Photographers | 464 | 572 | 784 | 997 | 800 | |
| Photo & Video Editing | 4,140 | 5,125 | 7,137 | 8,275 | 7,391 | |
| Virtual Staging Services | 6,085 | 7,474 | 9,681 | 12,131 | 10,513 | |
| 3D Tour Hosting & Scan Fees | 1,080 | 1,335 | 1,768 | 2,237 | 1,895 | |
| Total Cost of Goods Sold | 11,769 | 14,506 | 19,370 | 23,640 | 20,599 | |
| Gross Profit | 34,649 | 45,394 | 57,602 | 73,409 | 63,623 | |
| Online & Social Ads | 1,465 | 1,599 | 1,970 | 3,089 | 2,094 | |
| Branding & Print | 1,353 | 1,362 | 1,334 | 943 | 1,256 | |
| Total Advertising & Marketing | 2,817 | 2,960 | 3,304 | 4,032 | 3,350 | |
| Software & Subscriptions | 4,507 | 4,561 | 4,803 | 5,144 | 3,619 | |
| Fuel | 1,391 | 1,794 | 2,468 | 3,030 | 2,677 | |
| Repairs & Maintenance | 2,181 | 1,368 | 801 | 1,131 | 688 | |
| Total Vehicle Expenses | 3,572 | 3,162 | 3,268 | 4,161 | 3,365 | |
| Equipment & Gear | 2,565 | 2,110 | 3,732 | 988 | 1,703 | |
| General Liability | 840 | 840 | 840 | 840 | 560 | |
| Total Insurance | 840 | 840 | 840 | 840 | 560 | |
| Merchant & Booking Fees | 1,197 | 1,560 | 2,009 | 2,504 | 2,305 | |
| Bookkeeping & Professional Fees | 1,796 | 7,051 | 7,526 | 7,224 | 5,447 | |
| Phone & Internet | 2,520 | 2,520 | 2,520 | 2,520 | 1,680 | |
| Meals & Travel | 2,682 | 1,508 | 2,784 | 2,173 | 1,153 | |
| Education & Training | 992 | – | 449 | 463 | – | |
| Total Expenses | 23,488 | 26,273 | 31,234 | 30,048 | 23,181 | |
| Net Operating Income | 11,162 | 19,121 | 26,367 | 43,361 | 40,442 | |
| Credit Card Rewards | 143 | 100 | 138 | 162 | 97 | |
| Total Other Income | 143 | 100 | 138 | 162 | 97 | |
| Net Other Income | 143 | 100 | 138 | 162 | 97 | |
| Net Income | 11,304 | 19,221 | 26,506 | 43,523 | 40,539 |