Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $26,937
- 65.0% gross margin
- Aug net profit
- $11,192
- 41.5% net margin
- Revenue, Jan–Aug
- $223,115
- +18% vs last year
- Net profit, Jan–Aug
- $82,095
- +34% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 25,377 | 143,029 | 172,077 | 191,370 | 162,100 | |
| Video & Drone | 2,761 | 15,681 | 20,106 | 21,859 | 17,402 | |
| 3D Tours & Floor Plans | 2,350 | 12,966 | 15,451 | 17,960 | 14,170 | |
| Virtual Staging & Edits | 5,064 | 27,459 | 33,431 | 38,659 | 31,046 | |
| Discounts & Refunds | (309) | (1,290) | (1,742) | (2,014) | (1,603) | |
| Total Income | 35,244 | 197,845 | 239,324 | 267,833 | 223,115 | |
| Contract Photographers | 7,288 | 39,652 | 47,146 | 51,603 | 43,447 | |
| Photo & Video Editing | 3,430 | 18,680 | 22,232 | 25,470 | 19,728 | |
| Virtual Staging Services | 2,484 | 14,335 | 17,222 | 20,266 | 15,488 | |
| 3D Tour Hosting & Scan Fees | 654 | 3,414 | 4,112 | 4,970 | 3,753 | |
| Total Cost of Goods Sold | 13,856 | 76,080 | 90,713 | 102,309 | 82,417 | |
| Gross Profit | 21,388 | 121,765 | 148,611 | 165,524 | 140,698 | |
| Online & Social Ads | 589 | 4,315 | 4,284 | 5,628 | 3,782 | |
| Branding & Print | 188 | 843 | 1,206 | 1,553 | 1,187 | |
| Total Advertising & Marketing | 777 | 5,157 | 5,490 | 7,181 | 4,969 | |
| Software & Subscriptions | 1,857 | 4,912 | 5,253 | 5,648 | 4,059 | |
| Fuel | 1,087 | 6,195 | 7,257 | 8,314 | 7,442 | |
| Repairs & Maintenance | 431 | 2,345 | 523 | 2,144 | 1,384 | |
| Total Vehicle Expenses | 1,517 | 8,540 | 7,780 | 10,458 | 8,826 | |
| Equipment & Gear | 2,445 | 2,221 | 1,154 | 5,264 | 1,673 | |
| General Liability | 305 | 732 | 732 | 732 | 488 | |
| Total Insurance | 305 | 732 | 732 | 732 | 488 | |
| Merchant & Booking Fees | 916 | 5,307 | 6,187 | 7,194 | 5,787 | |
| Wages & Payroll Taxes | – | 12,312 | 25,679 | 28,397 | 23,424 | |
| Bookkeeping & Professional Fees | – | 1,715 | 5,606 | 5,731 | 4,571 | |
| Phone & Internet | 1,225 | 2,940 | 2,940 | 2,940 | 1,960 | |
| Meals & Travel | 876 | 2,377 | 2,032 | 2,901 | 1,535 | |
| Education & Training | – | – | – | 1,383 | 1,414 | |
| Total Expenses | 9,918 | 46,214 | 62,854 | 77,828 | 58,706 | |
| Net Operating Income | 11,470 | 75,551 | 85,757 | 87,696 | 81,993 | |
| Credit Card Rewards | 62 | 171 | 162 | 196 | 102 | |
| Total Other Income | 62 | 171 | 162 | 196 | 102 | |
| Net Other Income | 62 | 171 | 162 | 196 | 102 | |
| Net Income | 11,532 | 75,721 | 85,919 | 87,892 | 82,095 |