Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $12,777
- 70.1% gross margin
- Aug net profit
- $3,843
- 30.1% net margin
- Revenue, Jan–Aug
- $95,610
- +27% vs last year
- Net profit, Jan–Aug
- $26,170
- +67% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 37,466 | 47,601 | 61,169 | 79,101 | 70,749 | |
| Video & Drone | 5,148 | 6,462 | 8,149 | 10,611 | 9,378 | |
| 3D Tours & Floor Plans | 3,267 | 4,093 | 5,368 | 6,815 | 6,021 | |
| Virtual Staging & Edits | 5,342 | 6,645 | 9,025 | 11,594 | 10,044 | |
| Discounts & Refunds | (339) | (477) | (628) | (695) | (581) | |
| Total Income | 50,885 | 64,324 | 83,083 | 107,424 | 95,610 | |
| Contract Photographers | 6,657 | 8,080 | 10,890 | 13,656 | 13,079 | |
| Photo & Video Editing | 4,061 | 4,772 | 6,392 | 8,432 | 7,279 | |
| Virtual Staging Services | 2,535 | 3,334 | 4,580 | 6,097 | 5,039 | |
| 3D Tour Hosting & Scan Fees | 905 | 1,112 | 1,500 | 1,880 | 1,656 | |
| Total Cost of Goods Sold | 14,158 | 17,299 | 23,362 | 30,065 | 27,053 | |
| Gross Profit | 36,727 | 47,025 | 59,721 | 77,360 | 68,558 | |
| Online & Social Ads | 577 | 849 | 1,093 | 1,479 | 1,157 | |
| Branding & Print | 1,673 | 929 | 703 | 1,070 | 996 | |
| Total Advertising & Marketing | 2,250 | 1,778 | 1,796 | 2,549 | 2,154 | |
| Software & Subscriptions | 4,548 | 4,603 | 4,851 | 5,229 | 3,696 | |
| Fuel | 1,804 | 2,200 | 3,230 | 3,876 | 3,425 | |
| Repairs & Maintenance | 2,621 | 4,931 | – | 1,242 | 758 | |
| Total Vehicle Expenses | 4,425 | 7,131 | 3,230 | 5,117 | 4,182 | |
| Equipment & Gear | 4,111 | 1,313 | 2,888 | 3,703 | 1,801 | |
| General Liability | 1,044 | 1,044 | 1,044 | 1,044 | 696 | |
| Total Insurance | 1,044 | 1,044 | 1,044 | 1,044 | 696 | |
| Merchant & Booking Fees | 1,325 | 1,680 | 2,218 | 2,745 | 2,547 | |
| Wages & Payroll Taxes | 10,882 | 12,859 | 16,320 | 21,139 | 19,304 | |
| Bookkeeping & Professional Fees | 1,012 | 3,884 | 6,715 | 6,488 | 4,375 | |
| Phone & Internet | 2,940 | 2,940 | 2,940 | 2,940 | 1,960 | |
| Meals & Travel | 2,080 | 2,589 | 2,093 | 2,080 | 1,752 | |
| Education & Training | 840 | 1,545 | – | 187 | – | |
| Total Expenses | 35,457 | 41,366 | 44,096 | 53,223 | 42,469 | |
| Net Operating Income | 1,270 | 5,659 | 15,624 | 24,137 | 26,089 | |
| Credit Card Rewards | 121 | 131 | 126 | 138 | 81 | |
| Total Other Income | 121 | 131 | 126 | 138 | 81 | |
| Net Other Income | 121 | 131 | 126 | 138 | 81 | |
| Net Income | 1,391 | 5,790 | 15,750 | 24,275 | 26,170 |