Profit & Loss

Income and expenses on a cash basis, straight from QuickBooks.

Aug revenue: $42,500; 77.5% gross margin
Aug net profit: $25,840; 60.8% net margin
Revenue, Jan–Aug: $344,990; +16% vs last year
Net profit, Jan–Aug: $201,870; +21% vs last year

By year

Each full calendar year, with the current year to date in the last column.

Profit and loss by year, 2022 to 2026 year to date
Account	2022	2023	2024	2025	2026 YTDthrough Aug

Listing Photography	179,468	206,778	258,172	311,030	253,091
Video & Drone	32,055	37,211	44,621	54,717	42,899
3D Tours & Floor Plans	32,889	37,257	46,268	55,664	45,070
Virtual Staging & Edits	4,943	5,628	6,965	8,200	6,646
Discounts & Refunds	(1,950)	(1,736)	(2,287)	(3,294)	(2,717)
Total Income	247,405	285,137	353,739	426,316	344,990

Contract Photographers	30,256	34,774	42,161	52,892	40,681
Photo & Video Editing	17,199	21,091	25,686	30,305	24,148
Virtual Staging Services	2,367	2,797	3,471	3,922	3,211
3D Tour Hosting & Scan Fees	8,205	8,881	11,525	13,611	11,036
Total Cost of Goods Sold	58,027	67,543	82,843	100,730	79,076
Gross Profit	189,378	217,594	270,896	325,586	265,914


Online & Social Ads	11,091	9,783	12,818	18,164	11,828
Branding & Print	1,464	951	1,731	1,097	1,011
Total Advertising & Marketing	12,555	10,735	14,549	19,261	12,839
Software & Subscriptions	5,173	5,323	5,773	6,347	4,591

Fuel	9,384	11,285	14,195	16,390	13,333
Repairs & Maintenance	844	2,709	432	1,680	1,375
Total Vehicle Expenses	10,228	13,993	14,626	18,069	14,708
Equipment & Gear	1,337	1,793	1,517	1,476	992

General Liability	1,068	1,068	1,068	1,068	712
Drone Liability	660	660	660	660	440
Total Insurance	1,728	1,728	1,728	1,728	1,152
Merchant & Booking Fees	6,541	7,522	9,305	11,368	8,841
Bookkeeping & Professional Fees	1,299	3,597	4,914	5,433	4,091
Phone & Internet	2,940	2,940	2,940	2,940	1,960
Studio Rent	15,900	15,900	15,900	15,900	10,600
Meals & Travel	2,096	1,933	2,183	2,929	1,855
Education & Training	–	390	576	384	1,284
Bank Fees	180	180	180	180	120
Total Expenses	59,978	66,034	74,191	86,016	63,033
Net Operating Income	129,401	151,559	196,705	239,570	202,880

Credit Card Rewards	190	214	232	315	174
Total Other Income	190	214	232	315	174

Interest Expense	–	–	–	1,725	1,184
Total Other Expenses	–	–	–	1,725	1,184
Net Other Income	190	214	232	(1,410)	(1,010)
Net Income	129,590	151,774	196,938	238,159	201,870