Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $17,012
- 74.9% gross margin
- Aug net profit
- $8,059
- 47.4% net margin
- Revenue, Jan–Aug
- $137,796
- +3% vs last year
- Net profit, Jan–Aug
- $70,063
- +3% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 134,863 | 137,613 | 135,133 | 128,115 | 94,556 | |
| Video & Drone | 39,506 | 39,109 | 40,189 | 37,951 | 27,583 | |
| 3D Tours & Floor Plans | 19,997 | 19,951 | 19,621 | 18,863 | 13,630 | |
| Virtual Staging & Edits | 4,396 | 4,353 | 4,475 | 4,387 | 3,183 | |
| Discounts & Refunds | (1,711) | (1,472) | (1,329) | (1,318) | (1,156) | |
| Total Income | 197,052 | 199,554 | 198,088 | 187,998 | 137,796 | |
| Contract Photographers | 32,010 | 32,458 | 31,763 | 29,148 | 21,523 | |
| Photo & Video Editing | 13,329 | 13,463 | 13,437 | 12,405 | 9,342 | |
| Virtual Staging Services | 2,808 | 2,888 | 2,798 | 2,863 | 2,055 | |
| 3D Tour Hosting & Scan Fees | 4,283 | 4,318 | 4,438 | 4,167 | 2,855 | |
| Total Cost of Goods Sold | 52,430 | 53,127 | 52,435 | 48,583 | 35,775 | |
| Gross Profit | 144,622 | 146,428 | 145,653 | 139,415 | 102,021 | |
| Online & Social Ads | 6,299 | 5,629 | 6,350 | 5,426 | 4,270 | |
| Branding & Print | 811 | 941 | 1,362 | 1,313 | 1,047 | |
| Total Advertising & Marketing | 7,110 | 6,570 | 7,712 | 6,739 | 5,317 | |
| Software & Subscriptions | 4,911 | 4,920 | 5,086 | 5,326 | 3,716 | |
| Fuel | 9,357 | 9,841 | 10,185 | 8,829 | 6,731 | |
| Repairs & Maintenance | 1,769 | 389 | 1,316 | 1,342 | 582 | |
| Total Vehicle Expenses | 11,126 | 10,230 | 11,501 | 10,171 | 7,312 | |
| Equipment & Gear | 3,339 | 1,354 | 3,388 | 3,061 | 688 | |
| General Liability | 996 | 996 | 996 | 996 | 664 | |
| Drone Liability | 648 | 648 | 648 | 648 | 432 | |
| Total Insurance | 1,644 | 1,644 | 1,644 | 1,644 | 1,096 | |
| Merchant & Booking Fees | 4,982 | 5,295 | 4,886 | 4,925 | 3,735 | |
| Bookkeeping & Professional Fees | 1,677 | 6,052 | 8,796 | 8,704 | 6,709 | |
| Phone & Internet | 2,940 | 2,940 | 2,940 | 2,940 | 1,960 | |
| Meals & Travel | 2,177 | 2,757 | 2,028 | 1,918 | 1,384 | |
| Education & Training | – | 478 | 419 | – | – | |
| Bank Fees | 180 | 180 | 180 | 180 | 120 | |
| Total Expenses | 40,085 | 42,419 | 48,580 | 45,608 | 32,037 | |
| Net Operating Income | 104,537 | 104,008 | 97,073 | 93,807 | 69,984 | |
| Credit Card Rewards | 196 | 159 | 172 | 176 | 79 | |
| Total Other Income | 196 | 159 | 172 | 176 | 79 | |
| Net Other Income | 196 | 159 | 172 | 176 | 79 | |
| Net Income | 104,733 | 104,167 | 97,245 | 93,983 | 70,063 |