Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $20,061
- 89.7% gross margin
- Aug net profit
- $15,035
- 74.9% net margin
- Revenue, Jan–Aug
- $164,917
- +9% vs last year
- Net profit, Jan–Aug
- $117,419
- +15% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 121,947 | 137,627 | 140,597 | 148,539 | 116,385 | |
| Video & Drone | 28,425 | 31,117 | 31,723 | 34,724 | 26,095 | |
| 3D Tours & Floor Plans | 22,514 | 24,683 | 24,721 | 26,963 | 20,132 | |
| Virtual Staging & Edits | 4,210 | 4,690 | 4,692 | 5,060 | 3,762 | |
| Discounts & Refunds | (1,217) | (1,368) | (1,523) | (1,698) | (1,457) | |
| Total Income | 175,879 | 196,749 | 200,211 | 213,586 | 164,917 | |
| Contract Photographers | 1,583 | 1,864 | 1,883 | 2,003 | 1,623 | |
| Photo & Video Editing | 9,435 | 11,477 | 11,139 | 12,065 | 9,037 | |
| Virtual Staging Services | 1,965 | 2,114 | 2,040 | 2,355 | 1,583 | |
| 3D Tour Hosting & Scan Fees | 7,335 | 7,469 | 7,572 | 8,623 | 6,103 | |
| Total Cost of Goods Sold | 20,318 | 22,924 | 22,634 | 25,046 | 18,345 | |
| Gross Profit | 155,560 | 173,825 | 177,577 | 188,541 | 146,571 | |
| Online & Social Ads | 3,379 | 3,327 | 3,425 | 3,290 | 3,064 | |
| Branding & Print | 1,101 | 1,251 | 1,257 | 651 | 782 | |
| Total Advertising & Marketing | 4,480 | 4,578 | 4,682 | 3,942 | 3,846 | |
| Software & Subscriptions | 4,860 | 4,944 | 5,131 | 5,446 | 3,833 | |
| Fuel | 8,912 | 9,943 | 9,755 | 10,475 | 8,004 | |
| Repairs & Maintenance | 2,906 | – | 1,492 | 2,598 | – | |
| Total Vehicle Expenses | 11,818 | 9,943 | 11,247 | 13,073 | 8,004 | |
| Equipment & Gear | 2,031 | 987 | 4,095 | 2,883 | 284 | |
| General Liability | 900 | 900 | 900 | 900 | 600 | |
| Drone Liability | 636 | 636 | 636 | 636 | 424 | |
| Total Insurance | 1,536 | 1,536 | 1,536 | 1,536 | 1,024 | |
| Merchant & Booking Fees | 4,421 | 5,115 | 5,183 | 5,469 | 4,035 | |
| Bookkeeping & Professional Fees | 805 | 913 | 6,117 | 6,737 | 5,179 | |
| Phone & Internet | 2,520 | 2,520 | 2,520 | 2,520 | 1,680 | |
| Meals & Travel | 2,499 | 2,314 | 1,879 | 2,787 | 1,005 | |
| Education & Training | – | – | – | 119 | 370 | |
| Total Expenses | 34,970 | 32,851 | 42,390 | 44,512 | 29,260 | |
| Net Operating Income | 120,591 | 140,975 | 135,187 | 144,029 | 117,312 | |
| Credit Card Rewards | 176 | 200 | 259 | 262 | 108 | |
| Total Other Income | 176 | 200 | 259 | 262 | 108 | |
| Net Other Income | 176 | 200 | 259 | 262 | 108 | |
| Net Income | 120,767 | 141,175 | 135,446 | 144,291 | 117,419 |