Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $16,411
- 83.5% gross margin
- Aug net profit
- $9,086
- 55.4% net margin
- Revenue, Jan–Aug
- $129,597
- +12% vs last year
- Net profit, Jan–Aug
- $76,287
- +22% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 82,704 | 89,750 | 98,992 | 108,021 | 86,082 | |
| Video & Drone | 19,209 | 20,936 | 23,022 | 24,883 | 20,532 | |
| 3D Tours & Floor Plans | 11,097 | 12,436 | 13,089 | 14,845 | 11,752 | |
| Virtual Staging & Edits | 10,982 | 12,402 | 13,364 | 14,913 | 12,133 | |
| Discounts & Refunds | (695) | (943) | (1,336) | (998) | (902) | |
| Total Income | 123,297 | 134,581 | 147,131 | 161,664 | 129,597 | |
| Contract Photographers | 2,434 | 2,762 | 2,904 | 3,118 | 2,558 | |
| Photo & Video Editing | 7,996 | 8,826 | 9,477 | 10,346 | 8,424 | |
| Virtual Staging Services | 6,581 | 7,419 | 7,455 | 8,548 | 7,060 | |
| 3D Tour Hosting & Scan Fees | 2,867 | 3,277 | 3,391 | 4,005 | 3,163 | |
| Total Cost of Goods Sold | 19,877 | 22,285 | 23,227 | 26,018 | 21,205 | |
| Gross Profit | 103,420 | 112,297 | 123,904 | 135,647 | 108,392 | |
| Online & Social Ads | 2,554 | 2,293 | 2,340 | 3,469 | 2,244 | |
| Branding & Print | 717 | 903 | 1,701 | 1,877 | 1,436 | |
| Total Advertising & Marketing | 3,271 | 3,196 | 4,041 | 5,346 | 3,680 | |
| Software & Subscriptions | 4,864 | 4,910 | 5,135 | 5,451 | 3,926 | |
| Fuel | 7,733 | 8,749 | 9,232 | 10,530 | 8,268 | |
| Repairs & Maintenance | 2,268 | 859 | 1,664 | 4,149 | 948 | |
| Total Vehicle Expenses | 10,002 | 9,607 | 10,896 | 14,678 | 9,216 | |
| Equipment & Gear | 782 | 924 | 441 | 2,284 | 1,737 | |
| General Liability | 1,008 | 1,008 | 1,008 | 1,008 | 672 | |
| Drone Liability | 564 | 564 | 564 | 564 | 376 | |
| Total Insurance | 1,572 | 1,572 | 1,572 | 1,572 | 1,048 | |
| Merchant & Booking Fees | 3,235 | 3,472 | 3,856 | 4,140 | 3,282 | |
| Bookkeeping & Professional Fees | 1,770 | 1,373 | 7,807 | 8,352 | 5,448 | |
| Phone & Internet | 2,520 | 2,520 | 2,520 | 2,520 | 1,680 | |
| Meals & Travel | 1,960 | 2,487 | 1,842 | 2,362 | 1,829 | |
| Education & Training | 255 | – | – | 651 | 387 | |
| Total Expenses | 30,230 | 30,062 | 38,110 | 47,356 | 32,232 | |
| Net Operating Income | 73,191 | 82,235 | 85,794 | 88,290 | 76,160 | |
| Credit Card Rewards | 180 | 168 | 204 | 261 | 127 | |
| Total Other Income | 180 | 168 | 204 | 261 | 127 | |
| Net Other Income | 180 | 168 | 204 | 261 | 127 | |
| Net Income | 73,370 | 82,403 | 85,998 | 88,551 | 76,287 |