Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $31,004
- 66.2% gross margin
- Aug net profit
- $12,778
- 41.2% net margin
- Revenue, Jan–Aug
- $233,451
- -1% vs last year
- Net profit, Jan–Aug
- $92,557
- -4% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 222,882 | 212,551 | 216,011 | 207,061 | 147,820 | |
| Video & Drone | 68,218 | 62,241 | 64,821 | 63,051 | 43,490 | |
| 3D Tours & Floor Plans | 43,936 | 42,035 | 43,051 | 41,319 | 29,901 | |
| Virtual Staging & Edits | 21,662 | 20,047 | 21,481 | 20,775 | 14,155 | |
| Discounts & Refunds | (2,544) | (2,653) | (2,467) | (2,553) | (1,915) | |
| Total Income | 354,155 | 334,220 | 342,897 | 329,652 | 233,451 | |
| Contract Photographers | 72,528 | 65,980 | 69,548 | 67,067 | 47,717 | |
| Photo & Video Editing | 32,026 | 30,205 | 31,769 | 29,912 | 22,093 | |
| Virtual Staging Services | 12,684 | 11,571 | 12,368 | 11,431 | 8,113 | |
| 3D Tour Hosting & Scan Fees | 10,429 | 9,867 | 10,147 | 9,625 | 6,788 | |
| Total Cost of Goods Sold | 127,667 | 117,624 | 123,831 | 118,035 | 84,711 | |
| Gross Profit | 226,487 | 216,596 | 219,065 | 211,617 | 148,741 | |
| Online & Social Ads | 5,694 | 5,932 | 5,265 | 5,096 | 3,696 | |
| Branding & Print | 1,013 | 722 | 1,243 | 1,173 | 849 | |
| Total Advertising & Marketing | 6,706 | 6,654 | 6,508 | 6,269 | 4,546 | |
| Software & Subscriptions | 5,471 | 5,391 | 5,598 | 5,826 | 4,053 | |
| Fuel | 22,508 | 21,689 | 22,092 | 21,195 | 15,363 | |
| Repairs & Maintenance | 1,947 | 876 | 2,026 | 1,818 | 918 | |
| Total Vehicle Expenses | 24,455 | 22,566 | 24,118 | 23,013 | 16,281 | |
| Equipment & Gear | 2,991 | 3,399 | 772 | 1,331 | 2,008 | |
| General Liability | 1,272 | 1,272 | 1,272 | 1,272 | 848 | |
| Drone Liability | 492 | 492 | 492 | 492 | 328 | |
| Total Insurance | 1,764 | 1,764 | 1,764 | 1,764 | 1,176 | |
| Merchant & Booking Fees | 9,067 | 8,609 | 8,906 | 8,507 | 5,986 | |
| Bookkeeping & Professional Fees | 1,256 | 5,619 | 6,153 | 5,691 | 4,786 | |
| Phone & Internet | 2,940 | 2,940 | 2,940 | 2,940 | 1,960 | |
| Studio Rent | 21,600 | 21,600 | 21,600 | 21,600 | 14,400 | |
| Meals & Travel | 1,635 | 2,492 | 2,201 | 2,654 | 1,009 | |
| Education & Training | – | – | 342 | 188 | – | |
| Bank Fees | 180 | 180 | 180 | 180 | 120 | |
| Total Expenses | 78,064 | 81,214 | 81,082 | 79,963 | 56,325 | |
| Net Operating Income | 148,423 | 135,381 | 137,983 | 131,654 | 92,416 | |
| Credit Card Rewards | 387 | 335 | 330 | 341 | 141 | |
| Total Other Income | 387 | 335 | 330 | 341 | 141 | |
| Net Other Income | 387 | 335 | 330 | 341 | 141 | |
| Net Income | 148,810 | 135,717 | 138,313 | 131,995 | 92,557 |