Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $14,670
- 73.5% gross margin
- Aug net profit
- $7,765
- 52.9% net margin
- Revenue, Jan–Aug
- $123,337
- -4% vs last year
- Net profit, Jan–Aug
- $62,482
- 0% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 153,940 | 140,109 | 128,205 | 108,032 | 76,864 | |
| Video & Drone | 27,335 | 24,779 | 23,090 | 19,429 | 13,166 | |
| 3D Tours & Floor Plans | 16,091 | 13,852 | 13,729 | 11,547 | 7,733 | |
| Virtual Staging & Edits | 52,665 | 48,077 | 45,880 | 38,256 | 26,546 | |
| Discounts & Refunds | (1,724) | (2,035) | (1,659) | (1,347) | (972) | |
| Total Income | 248,307 | 224,782 | 209,245 | 175,917 | 123,337 | |
| Contract Photographers | 4,767 | 4,385 | 3,930 | 3,361 | 2,450 | |
| Photo & Video Editing | 25,219 | 22,024 | 20,737 | 17,464 | 12,040 | |
| Virtual Staging Services | 31,717 | 30,015 | 27,941 | 23,032 | 16,471 | |
| 3D Tour Hosting & Scan Fees | 4,398 | 3,870 | 3,812 | 3,237 | 2,065 | |
| Total Cost of Goods Sold | 66,101 | 60,294 | 56,419 | 47,093 | 33,027 | |
| Gross Profit | 182,206 | 164,488 | 152,826 | 128,824 | 90,310 | |
| Online & Social Ads | 8,879 | 6,179 | 7,510 | 5,315 | 4,076 | |
| Branding & Print | 745 | 799 | 1,452 | 683 | 659 | |
| Total Advertising & Marketing | 9,624 | 6,979 | 8,962 | 5,998 | 4,734 | |
| Software & Subscriptions | 4,660 | 4,567 | 4,676 | 4,802 | 3,337 | |
| Fuel | 14,984 | 13,850 | 12,855 | 10,431 | 7,387 | |
| Repairs & Maintenance | 935 | 2,948 | 442 | 1,151 | – | |
| Total Vehicle Expenses | 15,919 | 16,798 | 13,296 | 11,582 | 7,387 | |
| Equipment & Gear | 3,320 | 2,312 | – | 3,700 | 666 | |
| General Liability | 588 | 588 | 588 | 588 | 392 | |
| Drone Liability | 684 | 684 | 684 | 684 | 456 | |
| Total Insurance | 1,272 | 1,272 | 1,272 | 1,272 | 848 | |
| Merchant & Booking Fees | 6,458 | 5,909 | 5,551 | 4,524 | 3,222 | |
| Bookkeeping & Professional Fees | 895 | 1,292 | 5,945 | 5,910 | 4,573 | |
| Phone & Internet | 2,520 | 2,520 | 2,520 | 2,520 | 1,680 | |
| Meals & Travel | 2,744 | 2,210 | 2,961 | 1,608 | 1,284 | |
| Education & Training | 370 | – | – | 1,932 | 209 | |
| Total Expenses | 47,782 | 43,858 | 45,183 | 43,848 | 27,940 | |
| Net Operating Income | 134,425 | 120,630 | 107,643 | 84,976 | 62,370 | |
| Credit Card Rewards | 275 | 246 | 212 | 209 | 111 | |
| Total Other Income | 275 | 246 | 212 | 209 | 111 | |
| Net Other Income | 275 | 246 | 212 | 209 | 111 | |
| Net Income | 134,700 | 120,876 | 107,855 | 85,185 | 62,482 |