Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $33,754
- 67.9% gross margin
- Aug net profit
- $15,556
- 46.1% net margin
- Revenue, Jan–Aug
- $280,552
- +27% vs last year
- Net profit, Jan–Aug
- $127,554
- +33% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 80,341 | 140,323 | 178,426 | 231,601 | 203,883 | |
| Video & Drone | 19,384 | 32,614 | 42,565 | 56,167 | 46,944 | |
| 3D Tours & Floor Plans | 10,843 | 18,804 | 24,021 | 31,204 | 26,353 | |
| Virtual Staging & Edits | 2,226 | 3,929 | 5,106 | 6,512 | 5,524 | |
| Discounts & Refunds | (875) | (1,594) | (1,902) | (2,523) | (2,152) | |
| Total Income | 111,919 | 194,075 | 248,215 | 322,962 | 280,552 | |
| Contract Photographers | 24,747 | 45,261 | 54,555 | 74,527 | 61,953 | |
| Photo & Video Editing | 10,130 | 17,400 | 21,864 | 27,205 | 24,305 | |
| Virtual Staging Services | 1,130 | 1,937 | 2,680 | 3,337 | 2,729 | |
| 3D Tour Hosting & Scan Fees | 2,435 | 4,293 | 5,469 | 7,202 | 5,888 | |
| Total Cost of Goods Sold | 38,443 | 68,891 | 84,568 | 112,270 | 94,875 | |
| Gross Profit | 73,477 | 125,184 | 163,648 | 210,691 | 185,677 | |
| Online & Social Ads | 3,592 | 5,980 | 8,244 | 9,067 | 8,818 | |
| Branding & Print | 409 | 547 | 631 | 1,206 | 394 | |
| Total Advertising & Marketing | 4,001 | 6,527 | 8,875 | 10,273 | 9,212 | |
| Software & Subscriptions | 4,444 | 5,138 | 5,529 | 6,111 | 4,451 | |
| Fuel | 5,075 | 8,412 | 11,702 | 14,692 | 12,086 | |
| Repairs & Maintenance | 354 | 1,999 | 190 | 1,061 | 104 | |
| Total Vehicle Expenses | 5,429 | 10,412 | 11,892 | 15,753 | 12,190 | |
| Equipment & Gear | 1,985 | 3,987 | 2,349 | 1,237 | 4,221 | |
| General Liability | 671 | 732 | 732 | 732 | 488 | |
| Drone Liability | 660 | 720 | 720 | 720 | 480 | |
| Total Insurance | 1,331 | 1,452 | 1,452 | 1,452 | 968 | |
| Merchant & Booking Fees | 2,867 | 5,306 | 6,276 | 8,128 | 7,297 | |
| Bookkeeping & Professional Fees | 1,783 | 8,903 | 9,537 | 8,630 | 6,417 | |
| Phone & Internet | 2,695 | 2,940 | 2,940 | 2,940 | 1,960 | |
| Studio Rent | – | – | 8,750 | 15,000 | 10,000 | |
| Meals & Travel | 3,033 | 2,028 | 2,298 | 2,021 | 1,483 | |
| Education & Training | 771 | 886 | – | – | – | |
| Bank Fees | 165 | 180 | 180 | 180 | 120 | |
| Total Expenses | 28,504 | 47,760 | 60,078 | 71,726 | 58,319 | |
| Net Operating Income | 44,973 | 77,425 | 103,569 | 138,966 | 127,358 | |
| Credit Card Rewards | 162 | 216 | 273 | 353 | 196 | |
| Total Other Income | 162 | 216 | 273 | 353 | 196 | |
| Net Other Income | 162 | 216 | 273 | 353 | 196 | |
| Net Income | 45,135 | 77,641 | 103,842 | 139,319 | 127,554 |