Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $28,795
- 57.9% gross margin
- Aug net profit
- $7,432
- 25.8% net margin
- Revenue, Jan–Aug
- $238,316
- +9% vs last year
- Net profit, Jan–Aug
- $59,363
- +17% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 126,733 | 142,482 | 160,632 | 186,212 | 140,719 | |
| Video & Drone | 18,568 | 21,236 | 23,033 | 27,184 | 20,336 | |
| 3D Tours & Floor Plans | 16,942 | 19,541 | 20,888 | 25,029 | 19,057 | |
| Virtual Staging & Edits | 50,172 | 59,317 | 65,347 | 76,142 | 59,839 | |
| Discounts & Refunds | (1,463) | (1,914) | (2,212) | (2,250) | (1,634) | |
| Total Income | 210,953 | 240,662 | 267,688 | 312,318 | 238,316 | |
| Contract Photographers | 31,257 | 37,059 | 39,840 | 46,741 | 33,724 | |
| Photo & Video Editing | 18,750 | 20,933 | 23,355 | 26,871 | 19,906 | |
| Virtual Staging Services | 30,805 | 35,065 | 38,432 | 45,533 | 35,807 | |
| 3D Tour Hosting & Scan Fees | 5,134 | 5,688 | 6,249 | 7,563 | 5,606 | |
| Total Cost of Goods Sold | 85,946 | 98,745 | 107,877 | 126,709 | 95,043 | |
| Gross Profit | 125,006 | 141,917 | 159,811 | 185,610 | 143,274 | |
| Online & Social Ads | 7,472 | 7,202 | 8,460 | 10,152 | 7,675 | |
| Branding & Print | 1,109 | 561 | 820 | 1,490 | 1,316 | |
| Total Advertising & Marketing | 8,581 | 7,763 | 9,280 | 11,642 | 8,991 | |
| Software & Subscriptions | 5,025 | 5,146 | 5,428 | 5,887 | 4,160 | |
| Fuel | 13,953 | 16,178 | 18,148 | 19,195 | 15,381 | |
| Repairs & Maintenance | 2,272 | 1,192 | 2,677 | 1,327 | 1,392 | |
| Total Vehicle Expenses | 16,225 | 17,370 | 20,825 | 20,521 | 16,773 | |
| Equipment & Gear | 2,952 | 2,523 | 3,705 | 4,194 | 1,787 | |
| General Liability | 684 | 684 | 684 | 684 | 456 | |
| Total Insurance | 684 | 684 | 684 | 684 | 456 | |
| Merchant & Booking Fees | 5,555 | 6,176 | 7,010 | 8,138 | 6,043 | |
| Wages & Payroll Taxes | 31,161 | 35,498 | 39,912 | 46,499 | 35,012 | |
| Bookkeeping & Professional Fees | 1,067 | 957 | 6,089 | 8,422 | 6,000 | |
| Phone & Internet | 2,940 | 2,940 | 2,940 | 2,940 | 1,960 | |
| Meals & Travel | 2,487 | 2,319 | 1,193 | 1,850 | 1,654 | |
| Education & Training | – | 114 | – | 609 | 1,122 | |
| Bank Fees | 180 | 180 | 180 | 180 | 120 | |
| Total Expenses | 76,857 | 81,670 | 97,246 | 111,566 | 84,077 | |
| Net Operating Income | 48,149 | 60,247 | 62,565 | 74,044 | 59,197 | |
| Credit Card Rewards | 254 | 274 | 342 | 334 | 166 | |
| Total Other Income | 254 | 274 | 342 | 334 | 166 | |
| Net Other Income | 254 | 274 | 342 | 334 | 166 | |
| Net Income | 48,404 | 60,521 | 62,907 | 74,378 | 59,363 |