Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $25,620
- 61.7% gross margin
- Aug net profit
- $11,560
- 45.1% net margin
- Revenue, Jan–Aug
- $194,649
- +20% vs last year
- Net profit, Jan–Aug
- $89,852
- +24% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 79,981 | 101,181 | 115,020 | 136,167 | 114,532 | |
| Video & Drone | 22,601 | 28,949 | 33,345 | 37,657 | 32,914 | |
| 3D Tours & Floor Plans | 17,148 | 21,294 | 24,522 | 27,352 | 23,398 | |
| Virtual Staging & Edits | 18,315 | 22,666 | 26,039 | 30,307 | 25,479 | |
| Discounts & Refunds | (995) | (1,381) | (1,931) | (1,642) | (1,675) | |
| Total Income | 137,050 | 172,708 | 196,996 | 229,841 | 194,649 | |
| Contract Photographers | 22,249 | 27,985 | 30,865 | 36,264 | 31,841 | |
| Photo & Video Editing | 11,412 | 14,151 | 16,269 | 19,611 | 15,692 | |
| Virtual Staging Services | 10,244 | 12,544 | 14,723 | 17,312 | 13,887 | |
| 3D Tour Hosting & Scan Fees | 4,082 | 5,165 | 5,654 | 6,676 | 5,616 | |
| Total Cost of Goods Sold | 47,988 | 59,845 | 67,511 | 79,863 | 67,035 | |
| Gross Profit | 89,062 | 112,863 | 129,484 | 149,978 | 127,614 | |
| Online & Social Ads | 3,178 | 4,121 | 4,149 | 5,273 | 4,724 | |
| Branding & Print | 1,367 | 1,545 | 1,040 | 1,598 | 1,307 | |
| Total Advertising & Marketing | 4,544 | 5,666 | 5,189 | 6,871 | 6,031 | |
| Software & Subscriptions | 5,004 | 5,148 | 5,420 | 5,831 | 3,985 | |
| Fuel | 6,257 | 7,988 | 8,767 | 10,954 | 8,890 | |
| Repairs & Maintenance | 1,598 | 863 | 2,286 | 689 | 160 | |
| Total Vehicle Expenses | 7,855 | 8,852 | 11,054 | 11,643 | 9,050 | |
| Equipment & Gear | 1,396 | 1,562 | 2,074 | 2,317 | 1,425 | |
| General Liability | 792 | 792 | 792 | 792 | 528 | |
| Drone Liability | 588 | 588 | 588 | 588 | 392 | |
| Total Insurance | 1,380 | 1,380 | 1,380 | 1,380 | 920 | |
| Merchant & Booking Fees | 3,629 | 4,532 | 5,165 | 6,059 | 5,302 | |
| Bookkeeping & Professional Fees | 1,214 | 1,488 | 6,239 | 7,636 | 6,213 | |
| Phone & Internet | 2,940 | 2,940 | 2,940 | 2,940 | 1,960 | |
| Meals & Travel | 2,218 | 3,699 | 2,227 | 2,404 | 2,471 | |
| Education & Training | 1,622 | – | 468 | 730 | 571 | |
| Total Expenses | 31,802 | 35,266 | 42,156 | 47,809 | 37,928 | |
| Net Operating Income | 57,260 | 77,597 | 87,329 | 102,169 | 89,686 | |
| Credit Card Rewards | 178 | 173 | 283 | 246 | 166 | |
| Total Other Income | 178 | 173 | 283 | 246 | 166 | |
| Net Other Income | 178 | 173 | 283 | 246 | 166 | |
| Net Income | 57,439 | 77,770 | 87,611 | 102,415 | 89,852 |