Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $22,974
- 58.3% gross margin
- Aug net profit
- $5,027
- 21.9% net margin
- Revenue, Jan–Aug
- $189,694
- -2% vs last year
- Net profit, Jan–Aug
- $43,114
- -5% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 177,682 | 179,311 | 179,766 | 183,972 | 127,628 | |
| Video & Drone | 33,297 | 32,552 | 31,225 | 33,603 | 24,885 | |
| 3D Tours & Floor Plans | 14,017 | 14,151 | 13,659 | 14,677 | 10,128 | |
| Virtual Staging & Edits | 39,154 | 39,381 | 38,130 | 39,114 | 28,313 | |
| Discounts & Refunds | (2,190) | (1,689) | (1,784) | (1,799) | (1,260) | |
| Total Income | 261,960 | 263,706 | 260,997 | 269,565 | 189,694 | |
| Contract Photographers | 64,033 | 57,333 | 63,912 | 61,047 | 41,688 | |
| Photo & Video Editing | 15,385 | 15,727 | 15,624 | 15,997 | 11,263 | |
| Virtual Staging Services | 23,935 | 24,854 | 24,158 | 24,410 | 18,306 | |
| 3D Tour Hosting & Scan Fees | 2,773 | 2,883 | 2,807 | 3,159 | 1,911 | |
| Total Cost of Goods Sold | 106,127 | 100,798 | 106,502 | 104,613 | 73,169 | |
| Gross Profit | 155,833 | 162,908 | 154,495 | 164,953 | 116,525 | |
| Online & Social Ads | 4,160 | 4,922 | 4,992 | 3,864 | 3,243 | |
| Branding & Print | 328 | 762 | 919 | 682 | 886 | |
| Total Advertising & Marketing | 4,488 | 5,684 | 5,911 | 4,546 | 4,129 | |
| Software & Subscriptions | 5,448 | 5,453 | 5,616 | 5,970 | 4,139 | |
| Fuel | 14,945 | 15,204 | 14,862 | 16,307 | 10,804 | |
| Repairs & Maintenance | 2,722 | 729 | – | 1,969 | 1,198 | |
| Total Vehicle Expenses | 17,667 | 15,933 | 14,862 | 18,275 | 12,002 | |
| Equipment & Gear | 1,255 | 4,093 | 3,544 | 2,007 | 169 | |
| General Liability | 1,068 | 1,068 | 1,068 | 1,068 | 712 | |
| Drone Liability | 432 | 432 | 432 | 432 | 288 | |
| Total Insurance | 1,500 | 1,500 | 1,500 | 1,500 | 1,000 | |
| Merchant & Booking Fees | 6,945 | 6,828 | 6,793 | 6,992 | 4,771 | |
| Wages & Payroll Taxes | 49,825 | 49,368 | 49,127 | 49,695 | 37,724 | |
| Bookkeeping & Professional Fees | 1,277 | 4,145 | 7,722 | 7,293 | 5,750 | |
| Phone & Internet | 3,780 | 3,780 | 3,780 | 3,780 | 2,520 | |
| Meals & Travel | 1,955 | 2,841 | 1,571 | 1,811 | 1,245 | |
| Education & Training | 477 | 1,143 | 1,068 | 469 | – | |
| Bank Fees | 180 | 180 | 180 | 180 | 120 | |
| Total Expenses | 94,798 | 100,949 | 101,673 | 102,519 | 73,570 | |
| Net Operating Income | 61,035 | 61,959 | 52,822 | 62,434 | 42,955 | |
| Credit Card Rewards | 265 | 262 | 275 | 285 | 159 | |
| Total Other Income | 265 | 262 | 275 | 285 | 159 | |
| Net Other Income | 265 | 262 | 275 | 285 | 159 | |
| Net Income | 61,300 | 62,221 | 53,097 | 62,719 | 43,114 |