Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $18,821
- 72.1% gross margin
- Aug net profit
- $10,263
- 54.5% net margin
- Revenue, Jan–Aug
- $157,269
- +25% vs last year
- Net profit, Jan–Aug
- $78,945
- +45% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 72,507 | 87,685 | 112,167 | 133,831 | 115,538 | |
| Video & Drone | 17,545 | 20,492 | 25,950 | 30,160 | 25,643 | |
| 3D Tours & Floor Plans | 8,354 | 10,214 | 12,951 | 14,943 | 13,147 | |
| Virtual Staging & Edits | 2,843 | 3,364 | 4,367 | 5,046 | 4,293 | |
| Discounts & Refunds | (776) | (839) | (1,108) | (1,524) | (1,352) | |
| Total Income | 100,474 | 120,916 | 154,327 | 182,455 | 157,269 | |
| Contract Photographers | 23,749 | 28,504 | 37,989 | 43,152 | 35,131 | |
| Photo & Video Editing | 5,748 | 7,081 | 8,834 | 10,569 | 9,154 | |
| Virtual Staging Services | 1,387 | 1,641 | 2,200 | 2,502 | 2,135 | |
| 3D Tour Hosting & Scan Fees | 2,248 | 2,715 | 3,393 | 3,936 | 3,485 | |
| Total Cost of Goods Sold | 33,133 | 39,942 | 52,417 | 60,159 | 49,905 | |
| Gross Profit | 67,341 | 80,975 | 101,911 | 122,297 | 107,364 | |
| Online & Social Ads | 2,477 | 3,175 | 3,966 | 4,134 | 4,445 | |
| Branding & Print | 1,326 | 1,413 | 1,404 | 1,626 | 492 | |
| Total Advertising & Marketing | 3,803 | 4,588 | 5,370 | 5,760 | 4,937 | |
| Software & Subscriptions | 4,329 | 4,411 | 4,718 | 5,113 | 3,666 | |
| Fuel | 4,202 | 5,057 | 6,530 | 7,904 | 6,385 | |
| Repairs & Maintenance | – | 1,420 | 2,471 | 1,995 | – | |
| Total Vehicle Expenses | 4,202 | 6,477 | 9,002 | 9,899 | 6,385 | |
| Equipment & Gear | 2,252 | 3,527 | 2,267 | 3,512 | 454 | |
| General Liability | 912 | 912 | 912 | 912 | 608 | |
| Drone Liability | 672 | 672 | 672 | 672 | 448 | |
| Total Insurance | 1,584 | 1,584 | 1,584 | 1,584 | 1,056 | |
| Merchant & Booking Fees | 2,648 | 2,993 | 4,164 | 4,765 | 4,096 | |
| Bookkeeping & Professional Fees | 1,623 | 4,349 | 5,840 | 6,067 | 4,494 | |
| Phone & Internet | 2,940 | 2,940 | 2,940 | 2,940 | 1,960 | |
| Meals & Travel | 2,012 | 1,868 | 2,237 | 2,522 | 1,193 | |
| Education & Training | – | – | – | 504 | 151 | |
| Bank Fees | 180 | 180 | 180 | 180 | 120 | |
| Total Expenses | 25,573 | 32,916 | 38,301 | 42,845 | 28,512 | |
| Net Operating Income | 41,768 | 48,059 | 63,610 | 79,451 | 78,852 | |
| Credit Card Rewards | 137 | 172 | 177 | 207 | 93 | |
| Total Other Income | 137 | 172 | 177 | 207 | 93 | |
| Net Other Income | 137 | 172 | 177 | 207 | 93 | |
| Net Income | 41,905 | 48,231 | 63,786 | 79,658 | 78,945 |