Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $22,420
- 61.7% gross margin
- Aug net profit
- $6,030
- 26.9% net margin
- Revenue, Jan–Aug
- $180,110
- +15% vs last year
- Net profit, Jan–Aug
- $41,227
- +7% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 103,390 | 106,820 | 115,446 | 126,826 | 102,372 | |
| Video & Drone | 19,586 | 20,914 | 22,556 | 25,753 | 19,702 | |
| 3D Tours & Floor Plans | 11,003 | 11,765 | 12,717 | 14,275 | 10,992 | |
| Virtual Staging & Edits | 49,431 | 51,112 | 54,195 | 63,070 | 48,662 | |
| Discounts & Refunds | (1,603) | (1,290) | (1,723) | (1,714) | (1,619) | |
| Total Income | 181,807 | 189,320 | 203,190 | 228,211 | 180,110 | |
| Contract Photographers | 22,781 | 22,661 | 24,387 | 24,898 | 20,832 | |
| Photo & Video Editing | 14,501 | 15,303 | 16,421 | 18,088 | 14,467 | |
| Virtual Staging Services | 31,533 | 32,645 | 34,422 | 40,218 | 32,729 | |
| 3D Tour Hosting & Scan Fees | 3,327 | 3,686 | 3,941 | 4,258 | 3,308 | |
| Total Cost of Goods Sold | 72,142 | 74,294 | 79,171 | 87,462 | 71,336 | |
| Gross Profit | 109,664 | 115,026 | 124,019 | 140,749 | 108,774 | |
| Online & Social Ads | 3,858 | 4,881 | 5,279 | 5,695 | 4,016 | |
| Branding & Print | 775 | 1,889 | 824 | 926 | 1,170 | |
| Total Advertising & Marketing | 4,634 | 6,769 | 6,103 | 6,621 | 5,186 | |
| Software & Subscriptions | 4,837 | 4,866 | 5,096 | 5,476 | 3,879 | |
| Fuel | 10,784 | 12,001 | 12,352 | 13,567 | 11,392 | |
| Repairs & Maintenance | – | 2,443 | 240 | 713 | – | |
| Total Vehicle Expenses | 10,784 | 14,444 | 12,593 | 14,280 | 11,392 | |
| Equipment & Gear | 3,400 | 2,579 | 2,036 | 1,439 | 1,933 | |
| General Liability | 600 | 600 | 600 | 600 | 400 | |
| Drone Liability | 396 | 396 | 396 | 396 | 264 | |
| Total Insurance | 996 | 996 | 996 | 996 | 664 | |
| Merchant & Booking Fees | 4,657 | 4,793 | 5,210 | 5,993 | 4,850 | |
| Wages & Payroll Taxes | 32,014 | 32,370 | 34,720 | 38,995 | 31,118 | |
| Bookkeeping & Professional Fees | 805 | 4,939 | 7,307 | 7,158 | 5,021 | |
| Phone & Internet | 2,940 | 2,940 | 2,940 | 2,940 | 1,960 | |
| Meals & Travel | 1,697 | 1,755 | 1,713 | 1,997 | 1,727 | |
| Education & Training | – | – | 463 | 877 | – | |
| Total Expenses | 66,764 | 76,452 | 79,177 | 86,772 | 67,729 | |
| Net Operating Income | 42,901 | 38,574 | 44,841 | 53,976 | 41,045 | |
| Credit Card Rewards | 233 | 271 | 240 | 237 | 182 | |
| Total Other Income | 233 | 271 | 240 | 237 | 182 | |
| Net Other Income | 233 | 271 | 240 | 237 | 182 | |
| Net Income | 43,134 | 38,845 | 45,082 | 54,213 | 41,227 |