Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $29,667
- 67.9% gross margin
- Aug net profit
- $15,029
- 50.7% net margin
- Revenue, Jan–Aug
- $222,777
- +7% vs last year
- Net profit, Jan–Aug
- $114,737
- +13% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 182,800 | 193,364 | 201,798 | 205,510 | 158,028 | |
| Video & Drone | 39,684 | 40,463 | 43,250 | 47,721 | 34,630 | |
| 3D Tours & Floor Plans | 31,980 | 33,596 | 35,972 | 37,241 | 27,538 | |
| Virtual Staging & Edits | 4,762 | 5,158 | 5,362 | 5,727 | 4,177 | |
| Discounts & Refunds | (2,220) | (2,159) | (1,680) | (1,862) | (1,595) | |
| Total Income | 257,005 | 270,422 | 284,703 | 294,336 | 222,777 | |
| Contract Photographers | 49,995 | 51,907 | 54,950 | 56,943 | 39,525 | |
| Photo & Video Editing | 21,471 | 22,790 | 24,469 | 24,736 | 18,116 | |
| Virtual Staging Services | 3,151 | 3,251 | 3,502 | 3,772 | 2,626 | |
| 3D Tour Hosting & Scan Fees | 8,496 | 9,014 | 9,274 | 10,119 | 7,064 | |
| Total Cost of Goods Sold | 83,113 | 86,962 | 92,195 | 95,571 | 67,332 | |
| Gross Profit | 173,892 | 183,461 | 192,508 | 198,766 | 155,446 | |
| Online & Social Ads | 7,255 | 7,081 | 7,828 | 7,977 | 5,439 | |
| Branding & Print | 920 | 758 | 839 | 903 | 1,418 | |
| Total Advertising & Marketing | 8,175 | 7,839 | 8,667 | 8,880 | 6,857 | |
| Software & Subscriptions | 5,656 | 5,710 | 5,938 | 6,257 | 4,209 | |
| Fuel | 12,028 | 13,343 | 13,824 | 14,162 | 11,199 | |
| Repairs & Maintenance | – | 2,066 | 574 | 557 | 675 | |
| Total Vehicle Expenses | 12,028 | 15,409 | 14,398 | 14,719 | 11,874 | |
| Equipment & Gear | 3,758 | 2,766 | 2,552 | 3,427 | 2,938 | |
| General Liability | 732 | 732 | 732 | 732 | 488 | |
| Drone Liability | 744 | 744 | 744 | 744 | 496 | |
| Total Insurance | 1,476 | 1,476 | 1,476 | 1,476 | 984 | |
| Merchant & Booking Fees | 6,705 | 7,290 | 7,009 | 7,703 | 5,909 | |
| Bookkeeping & Professional Fees | 836 | 1,515 | 6,266 | 5,901 | 4,769 | |
| Phone & Internet | 2,940 | 2,940 | 2,940 | 2,940 | 1,960 | |
| Meals & Travel | 2,354 | 1,455 | 1,792 | 3,447 | 1,215 | |
| Education & Training | 953 | 458 | 590 | 614 | – | |
| Bank Fees | 180 | 180 | 180 | 180 | 120 | |
| Total Expenses | 45,061 | 47,037 | 51,808 | 55,545 | 40,835 | |
| Net Operating Income | 128,831 | 136,424 | 140,701 | 143,221 | 114,611 | |
| Credit Card Rewards | 194 | 208 | 218 | 222 | 126 | |
| Total Other Income | 194 | 208 | 218 | 222 | 126 | |
| Net Other Income | 194 | 208 | 218 | 222 | 126 | |
| Net Income | 129,025 | 136,632 | 140,919 | 143,442 | 114,737 |