Profit & Loss
Income and expenses on a cash basis, straight from QuickBooks.
- Aug revenue
- $37,576
- 62.1% gross margin
- Aug net profit
- $15,371
- 40.9% net margin
- Revenue, Jan–Aug
- $298,912
- +1% vs last year
- Net profit, Jan–Aug
- $109,580
- +1% vs last year
By year
Each full calendar year, with the current year to date in the last column.
| Account | 2022 | 2023 | 2024 | 2025 | 2026 YTDthrough Aug | |
|---|---|---|---|---|---|---|
| Listing Photography | 226,885 | 267,782 | 271,912 | 271,427 | 190,097 | |
| Video & Drone | 51,867 | 60,538 | 62,025 | 58,567 | 43,595 | |
| 3D Tours & Floor Plans | 46,929 | 54,107 | 53,658 | 54,452 | 38,730 | |
| Virtual Staging & Edits | 35,515 | 42,268 | 43,249 | 41,420 | 29,174 | |
| Discounts & Refunds | (3,211) | (3,675) | (3,438) | (3,004) | (2,685) | |
| Total Income | 357,985 | 421,020 | 427,406 | 422,863 | 298,912 | |
| Contract Photographers | 83,298 | 92,714 | 93,809 | 93,734 | 67,284 | |
| Photo & Video Editing | 31,698 | 36,671 | 37,289 | 35,847 | 26,170 | |
| Virtual Staging Services | 19,098 | 22,945 | 23,346 | 22,102 | 15,923 | |
| 3D Tour Hosting & Scan Fees | 14,520 | 16,889 | 16,876 | 16,772 | 11,680 | |
| Total Cost of Goods Sold | 148,615 | 169,219 | 171,320 | 168,455 | 121,057 | |
| Gross Profit | 209,370 | 251,801 | 256,086 | 254,409 | 177,855 | |
| Online & Social Ads | 11,213 | 10,550 | 10,245 | 10,448 | 7,884 | |
| Branding & Print | 711 | 1,379 | 690 | 658 | 580 | |
| Total Advertising & Marketing | 11,924 | 11,929 | 10,935 | 11,106 | 8,464 | |
| Software & Subscriptions | 6,352 | 6,606 | 6,804 | 7,104 | 5,018 | |
| Fuel | 12,503 | 14,640 | 14,884 | 13,894 | 10,219 | |
| Repairs & Maintenance | 831 | 1,862 | 740 | 664 | 931 | |
| Total Vehicle Expenses | 13,334 | 16,503 | 15,624 | 14,558 | 11,150 | |
| Equipment & Gear | 3,684 | 2,603 | 1,502 | 3,028 | 229 | |
| General Liability | 756 | 756 | 756 | 756 | 504 | |
| Drone Liability | 660 | 660 | 660 | 660 | 440 | |
| Total Insurance | 1,416 | 1,416 | 1,416 | 1,416 | 944 | |
| Merchant & Booking Fees | 9,793 | 11,745 | 10,796 | 10,920 | 7,850 | |
| Wages & Payroll Taxes | – | 32,024 | 37,822 | 37,484 | 25,661 | |
| Bookkeeping & Professional Fees | 1,027 | 1,380 | 7,691 | 7,282 | 4,718 | |
| Phone & Internet | 3,780 | 3,780 | 3,780 | 3,780 | 2,520 | |
| Meals & Travel | 2,006 | 1,767 | 1,663 | 1,941 | 1,327 | |
| Education & Training | 430 | – | – | – | 571 | |
| Total Expenses | 53,746 | 89,752 | 98,033 | 98,618 | 68,452 | |
| Net Operating Income | 155,624 | 162,049 | 158,054 | 155,790 | 109,403 | |
| Credit Card Rewards | 313 | 323 | 351 | 365 | 177 | |
| Total Other Income | 313 | 323 | 351 | 365 | 177 | |
| Net Other Income | 313 | 323 | 351 | 365 | 177 | |
| Net Income | 155,937 | 162,372 | 158,405 | 156,155 | 109,580 |